Manager, Co-Brand Customer Marketing

2 months ago

Parsippany, New Jersey, United States Wyndham Hotels & Resorts Full time

Wyndham Hotels & Resorts is now seeking a Manager, Co-Brand Customer Marketing to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You'll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you'll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can't wait to welcome you

The Role

Reporting to the Senior Director, Financial Partnerships, this candidate will be part of a dynamic Co-Brand team, charged with expanding our Co-Brand card portfolio to drive cardmember loyalty and engagement. In this role, the Manager, Co-Brand Customer Marketing will collaborate with internal and external partners to lead cardmember activation, spend and retention strategic initiatives. In addition, the candidate will manage new co-brand card offers and promotions to grow the portfolio.

What you'll do
  • Create marketing strategy and roadmap to grow existing cardmember spend, activation, engagement, and retention.
  • Partner with cross-functional teams to plan, design and deploy marketing campaigns across the WH&R digital ecosystem (e.g. email, website); lead experiential events and activations to deliver unique value to cardmembers.
  • Work with external partners to influence partner-deployed marketing campaigns and campaign measurement.
  • Assist with the development of new cardmember offers and promotions, including supporting business development with external partners.
  • Partner with WR Servicing on cardmember-facing marketing and FAQs; manage servicing issues and escalations.
  • Manage partner marketing funds to ensure optimal allocation and usage.

You'll be successful if you have
  • Ability to build relationships with external partners and stakeholders at all levels.
  • Strong business acumen and a strategic thinker; ability to connect the dots across various workstreams
  • Strong project management abilities and experience in leading projects involving cross functional teams.
  • Strong executive communication skills; ability to present, negotiate, and influence with stakeholders.
  • Enthusiasm to be part of a growing team; agility to get things done in a collaborative environment and openness to exploring new ways of doing things.
  • A passion for Wyndham Hotels & Resorts, our brands, and our mission.
Required Qualifications/Experience
  • 5+ years of marketing strategy, partner marketing, and/or credit card product marketing.
  • Bachelor's degree required.

COMPANY OVERVIEW:

Wyndham Hotels & Resorts is the world's largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company's mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.

Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way, 22 Sylvan Way, Parsippany, New Jersey 07054
Employment Status: Full-time

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