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Senior Media Strategy Manager

2 months ago

Parsippany, New Jersey, United States Reckitt Full time

Senior Media Strategy Manager

Company Overview

At Reckitt, we are home to some of the most cherished and trusted brands in hygiene, health, and nutrition. Our mission is clear: to protect, heal, and nurture in the pursuit of a cleaner, healthier world. We are a global team driven by this purpose.

Role Overview

Step into a position where your marketing acumen fuels remarkable growth and innovation. As a Senior Media Strategy Manager at Reckitt, you will be responsible for steering brand strategies that connect with our diverse consumer base, elevating our extensive product categories. Your strategic insight and creative vision will be pivotal in guiding our success, motivating a skilled team to achieve excellence. At Reckitt, we are not merely marketers; we are innovators shaping the future of consumer health.

Key Responsibilities

  • Lead comprehensive media planning, execution, and optimization of campaigns for the designated brand portfolio.
  • Craft a strategic vision and digital framework for an enterprise-wide digital technology portfolio, with a particular emphasis on the digital strategy for multiple vitamins and minerals brands.
  • Drive initiatives in Machine Learning/Artificial Intelligence and Next-Gen Personalization to support the digital strategy.
  • Determine the activation of integrated technologies in key markets.
  • Oversee data collection strategies and data management practices.
  • Utilize data-driven methodologies and analyses to enhance the effectiveness of marketing channels.
  • Establish a digital technology ecosystem and practices for robust measurement of acquisition funnel metrics and campaign performance.

Qualifications

Essential Requirements: A Bachelor's degree in Computer Science, Information Technology, Management Information Systems, or a related discipline, coupled with 5 years of experience in consumer technology platforms. This experience should encompass Web Technologies, CRM strategy, Ad Technology, and digital skills such as SEM, SEO, and CRM, along with familiarity in eCommerce platforms, digital acquisition, and performance marketing.

Skills for Success

Key skills include Consumer Insights, Analytical Thinking, Brand Strategy, Category Strategy, Presentation Skills, Innovation Drive, New Product Development, Storytelling, Creativity, Marketing Optimization, Digital Marketing, Commercial Acumen, Collaboration, P&L Management, and experience in FMCG/Consumer Health and Brand Management.

What We Offer

At Reckitt, inclusion is at the heart of our operations. We support our employees throughout their career journeys, helping them thrive in their unique ways. We prioritize the well-being of our workforce through a variety of benefits, including parental support, an Employee Assistance Program, and life insurance for all employees globally. Our competitive benefits package includes medical, prescription, dental, vision, life, and disability insurance; paid time off; a 401(K) plan; paid parental leave; tuition reimbursement; product discounts; and more.

Commitment to Equality

We believe in hiring for potential as well as experience. If you find this role and our company align with your career aspirations, we encourage you to consider this opportunity, regardless of whether you meet all the criteria outlined in the job description.