Brand Manager

3 weeks ago

Parsippany, New Jersey, United States Ferrero Full time
Job Location: ​Parsippany​
Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

Do you have a passion for chocolate and a flair for brand-building? We're looking for a visionary Brand Manager - Butterfinger, Baby Ruth, Goobers, Chunky & Oh Henry who can blend strategic thinking with creative brilliance to take our chocolate brands to the next level. If you thrive on driving innovation and developing unforgettable campaigns, this role is made for you

As our Brand Manager - Butterfinger, Baby Ruth, Goobers, Chunky & Oh Henry, you'll be the driving force behind the growth of our products, guiding them from concept to market with exceptional marketing execution. You'll collaborate with top creative agencies to craft impactful campaigns that resonate across every touchpoint—from TV commercials to in-store displays. Your keen eye for detail, strong analytical skills, and innovative mindset will be crucial in shaping the future of our iconic brands.

Join us and turn your passion for chocolate into a career that's just as sweet

This role is hybrid and based in our HQ in Parsippany, NJ.

Main Responsibilities:
  • In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category
  • Analyze business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant
  • Prepare and create engaging, meaningful and persuasive presentations
  • Own and actively manage brand marketing budget
  • Lead innovation development with cross-functional team from concept to opportunity assessment through launch within our internal stage gate process
  • Lead agency partners in creative development, asset development and execution of consumer and shopper activation
  • Ensure coherency across all consumer and shopper touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications
Who we are looking for:
  • Bachelor's Degree required; Master's degree in Business is a plus
  • 5+ years' experience in consumer-packaged goods brand marketing
  • Ability to lead internal and external partners in brand/business initiatives with proven results
  • Knowledge of relevant Consumer & Shopper insights
  • Ability to create impactful business presentations; Crafting the story by using analytics, presents findings to leadership and answers any questions
  • Mastered knowledge of IRI/Nielson, resulting in an overall understanding of category analytics

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero U.S.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.


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