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Senior Marketing Manager for Non-Traditional Generics
2 months ago
About Us
Together, we are dedicated to enhancing global health by making it more affordable and accessible, enabling millions worldwide to lead healthier lives.
This mission unites our diverse workforce across nearly 60 countries, representing a rich tapestry of nationalities and backgrounds.
Being part of our organization means collaborating with the world's foremost manufacturer of generic medications, proudly producing numerous items listed on the World Health Organization's Essential Medicines List.
Currently, over 200 million individuals globally rely on our medicines daily. While this is an impressive figure, we continually seek innovative ways to expand our impact and welcome new talent to join us in this endeavor.
The Role
This position within Teva's Generic marketing division is pivotal for leading and executing strategic marketing initiatives focused on non-traditional generics.
Managing a varied product portfolio, you will collaborate with a skilled cross-functional team to create innovative marketing strategies, primarily leveraging non-personal promotion to distinguish Teva in the generic marketplace.
Key Responsibilities
Strategic Planning:
Formulate and articulate a comprehensive marketing strategy. Identify unrecognized business needs and opportunities.
Utilize market insights, category trends, competitor analysis, and performance metrics to pinpoint key segments, growth prospects, and priorities, particularly within the specialty pharmacy sector.
Innovation and Advancement:
Recognize markets and products within Teva's generic pipeline that necessitate non-traditional marketing approaches for success. Develop and implement creative go-to-market strategies and marketing plans utilizing non-personal promotional methods, including market access initiatives.
Financial Management:
Operate with a financial perspective and comprehension. Oversee departmental budgets. Identify optimization opportunities for product P&L where directly accountable. Utilize internal and external resources as necessary.
Focus and Value:
Collaborate with colleagues to establish and apply analytical metrics. Assess the effectiveness of strategies and tactics through ROI and other success indicators.
Excellence in Execution:
Demonstrate project management capabilities. Set objectives, adhere to deadlines, and promote efficiency and effectiveness. Proficient in executing strategies across various channels, groups, and therapeutic areas.
Communication and Connection:
Exhibit the ability to communicate effortlessly across all organizational levels. Develop and present marketing objectives, budgets, and priorities. Motivate others to adopt and implement new concepts. Strengthen relationships with both internal and external stakeholders.
Business Insight:
As relevant to the role, extend initiatives beyond your immediate area. Derive insights from diverse sources and personal market knowledge. Proficient in various market research methodologies and insights, interpreting results and acting accordingly. Familiarity with the digital marketing landscape.
Qualifications
Required:
Bachelor's Degree
A minimum of 5 years of experience in the pharmaceutical sector or relevant brand management experience.
Preferred:
Experience in Generic and/or Consumer Packaged Goods (CPG) marketing/commercial operations
Pharmaceutical experience outside of marketing functions.
Experience with non-personal promotion/digital marketing. A Master's Degree is preferred but not mandatory.
Benefits
We provide a competitive benefits package, including Medical, Dental, Vision, and Prescription coverage from day one.
Additional offerings include Disability and Life Insurance, Paid Time Off, 13 paid Holidays, a 6% match on the 401(k), Employee Stock Purchase Plan, and Tuition Assistance.
Teva's Commitment to Diversity
Teva Pharmaceuticals is committed to equal opportunity in employment. We uphold a global policy ensuring equal employment opportunities without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin, or any other legally recognized status entitled to protection under applicable laws.
We are dedicated to fostering a diverse and inclusive workplace for all.
If you require accommodations during the recruitment and selection process, please inform us, and we will treat all accommodation information as confidential.
