Senior Email Marketing Manager

1 month ago

Dallas, Texas, United States Avery Dennison Full time

Company Description

About Avery Dennison Corporation:

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at

Job Description

Who you are: A collaborator at heart who thrives in a cross-functional environment and leverages key strengths and expertise of diverse teams to achieve growth. The Senior Email Marketing Manager is responsible for the development, execution, and measurement of targeted email campaigns that drive awareness, generate and convert leads, sell a solution, and foster loyalty within the Avery Dennison Solutions Group.

What you'll do:

  • Be the subject matter expert on email best practices within the marketing team.
  • Gain a strong understanding of apparel manufacturers path-to-purchase and own strategy to drive prospects through the buyer journey for specific segments.
  • Develop and execute email campaigns.
  • Collaborate cross-functionally with key internal stakeholders and departments including IT, creative, brand and sales teams.
  • Build the content marketing strategy to align with the buyer journey.
  • Analyze data and metrics to understand the effectiveness of campaigns as well as optimize to drive results within the given budget.
  • Manage and track A/B testing outcomes and data.
  • Manage multilingual and multinational projects across various timelines, budgets, and review/approval requirements.

Qualifications

  • 4+ years of B2B marketing experience in demand generation or a related field.
  • 2+ years of B2B email marketing experience.
  • Strong written and verbal communication skills and comfortable with short-form copywriting.
  • Deep experience with marketing automation required. Eloqua or HubSpot experience preferred.
  • Self-starter and innovator with the ability to create, communicate and deploy demand generation strategies fluidly and under truncated timelines.
  • Able to engage the sales team on messaging and build a strategy around market engagement.

What will make you stand out:

  • Bachelor's Degree in marketing, finance or analytics.
  • Experience setting up and utilizing data analysis and metrics tracking. Fluency in Google Analytics and marketing attribution.
  • Previous experience working closely with a sales organization to define handoff criteria and set them up for converting leads.
  • Fluency in another language would be a plus.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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