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Marketing Operations Manager

2 months ago

Dallas, Texas, United States CECO Environmental Full time
Job Overview

The Marketing Operations Manager at CECO Environmental plays a pivotal role in collaborating with platform leaders, sales, and engineering teams to enhance the messaging and positioning of our product offerings. This role combines leadership with hands-on execution, ensuring that both strategic and tactical marketing initiatives are effectively implemented.

Key Responsibilities

  • Customer Engagement and Retention: Drive initiatives focused on sales funnel optimization, customer service enhancement, lead generation, and brand visibility.
  • Content Strategy Development: Formulate and execute a comprehensive content strategy aimed at boosting organic traffic through keyword research and content mapping.
  • Link Building Initiatives: Lead efforts in ideation and execution of link-building strategies, ensuring alignment with SEO best practices.
  • Content Creation: Produce compelling and clear copy tailored for various media formats, addressing diverse personas and industries throughout the buyer journey. Content types include blogs, whitepapers, case studies, email campaigns, website content, landing pages, presentations, brochures, social media, and videos.
  • Demand Generation: Collaborate with sales teams to develop campaign strategies and themes, crafting engaging content and digital marketing programs to stimulate demand across multiple channels.
  • Digital Marketing Support: Prepare and distribute industry-relevant content across applicable marketing channels.
  • Event Coordination: Partner with marketing specialists to execute industry conferences and evaluate return on investment.
  • Social Media Strategy: Work with marketing specialists to create content tailored for specific business segments.
  • Market Positioning: Identify target audiences and formulate marketing plans with clear objectives across various channels.
  • Competitive Analysis: Conduct in-depth competitive analysis and develop effective messaging strategies.
  • Program Execution: Oversee the end-to-end execution of marketing programs, fostering collaboration and leveraging internal resources.
  • Market Insights Analysis: Analyze customer insights, market trends, and best practices to inform strategic marketing decisions.
  • Creative Direction: Develop creative briefs and guide the direction of marketing communications across print, digital, and video formats.
  • Performance Tracking: Assess the effectiveness of current marketing initiatives through tracking, analysis, and optimization.
  • Paid Advertising Management: Lead efforts in paid social media and AdWords campaigns.
  • Graphic Design Oversight: Manage graphic design requirements for the marketing segment.
  • Webinar Development: Oversee the creation and execution of CECO Certified webinars.
  • Agency Management: Coordinate with external agencies and contractors as necessary.
  • Additional Responsibilities: Perform other duties as assigned.

Qualifications

  • Bachelor's degree in marketing, communications, or business is preferred.
  • A minimum of 7 years of experience in B2B marketing strategies.
  • Experience in the manufacturing, industrial, or environmental sectors is highly desirable.
  • Proven track record in developing go-to-market strategies for diverse product lines.
  • Expertise in delivering technical marketing materials, including videos, presentations, blogs, webinars, and whitepapers.
  • Familiarity with marketing automation and CRM tools, such as ActOn and Salesforce.
  • Exceptional communication and presentation skills.
  • Strong writing abilities and the capacity to conceptualize engaging visuals.
  • Ability to collaborate across the organization with senior leadership to establish marketing priorities.
  • Excellent project management, multitasking, and decision-making skills.