Director - Small Business Marketing, Paid Search

3 weeks ago

New York, New York, United States American Express Full time
You Lead the Way.
We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways.

When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other.

Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact every colleague has the opportunity to share in the company's success.

Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day.

And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus.

The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and co-brand cards.

Within Small Business Marketing, the Small Business Prospect Marketing Team creates best-in-class, integrated prospect experiences to acquire new Cardmembers and accelerate US SME growth.

The Director of Paid Search reaches and converts prospective Card Members through our branded and generic paid search programs.

This role is responsible for maximizing ROI on a multi-million-dollar budget, identifying and championing innovation to reach and resonate with small business owners to help them connect with our products.

In partnership with internal and external teams, this role will manage performance and drive innovation.

How will you make an impact in this role?The ideal candidate will bring a strategic approach, a deep understanding of the digital landscape, a track record of leading innovation and growth, and an ability to communicate a compelling vision to leadership.

Key

Responsibilities:

Lead a team of 7 channel experts to acquire new Card Members across the Small Business portfolio.

Develop a clear and compelling branded and generic search strategies for Paid Search to deliver on current year targets and position the channel for ongoing growth.

Develop and implement the Paid Search channel roadmap and strategy, while managing all operational aspects of the program including forecasting, budgeting, and campaign management.

Build and nurture relationships with internal and external partners to identify, prioritize and execute growth opportunities (incl.
AIM, CPS, EDDS, GIO, etc.)
.
Serve as Paid Search expert for the organization.
Work closely with Google and other partners to identify new testing opportunities and betas.

Leverage data to analyze and assess creative, UX, and product performance, identifying areas for further optimization and new opportunities for growth.

Develop and foster cross functional relationships with partners across American ExpressMinimum

Qualifications:

8
years of relevant work experience in a high-growth digital environment, ideally with experience in paid search.
Consistent track record of developing and implementing marketing strategies, preferably performance digital channels.
Experience developing, motivating, and leading a high performing team.
An ability to understand how investments drive performance and comfort building forecasts.
Comfort working with varied data sets to surface insights and form recommendations.
Strong partner or client management skills, with proven ability to influence and negotiate.
Experience partnering with external agencies.
A growth mindset, with experience both delivering on proven tactics alongside developing a future strategic vision.

Strong communication skills, including the following abilities:
Present complex concepts in a simple and clear manner.
Flex approach and material based on audience and partner needs.
Influence and guide conversations towards alignment.

QualificationsSalary Range:
$130,000.
00 to $205,000.
00 annually
bonus
equity (if applicable)
benefitsThe above represents the expected salary range for this job requisition.
Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being.
That means we prioritize their physical, financial, and mental health through each stage of life.

Benefits include:
Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20

weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunitiesFor a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.
S.
is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally.

That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.

Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the Know Your Rights poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window:
to access the three posters.

Job Field:

MarketingSchedule:
Full-time.

Estimated Salary:
$20 to $28 per hour based on qualifications.

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