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Search Marketing Analyst

2 months ago

New York, New York, United States Spark Foundry Full time
Job Overview

Company Overview:
Spark Foundry is a leading global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging exceptional media strategies with innovative approaches, we captivate consumers, encouraging them to connect more deeply with our clients' brands and to increase their purchasing behavior.

We embody the agility of a startup while leveraging the robust capabilities of Publicis Media, providing our clients with unparalleled insights and service. Our diverse client portfolio includes some of the most renowned and cherished brands worldwide. We empower challenger brands to operate with the stature of giants and assist established brands in adopting a more agile, challenger mindset.

Our inclusive culture values diversity and ensures that every voice is acknowledged, making Spark Foundry a desirable destination for top talent in the industry, reflected in our exceptional retention rates. We focus on holistic professional and personal development, equipping our workforce to tackle contemporary challenges and build meaningful careers for the future.

Our team comprises professionals from various fields, including data analytics, creative production, communication strategies, finance, marketing, and liberal arts, fostering a rich environment for collaboration and innovation.

Position Summary:

The Analyst, Paid Search plays a crucial role in overseeing and executing media campaign strategies across search platforms. The ideal candidate should possess strong mathematical abilities, excellent analytical skills, meticulous attention to detail, and a creative mindset, alongside a solid understanding of consumer behavior in search media.

Key Responsibilities:
  • Conduct research essential for developing new campaigns.
  • Assist in gathering data necessary for strategic planning.
  • Manage the execution of approved campaign plans.
  • Oversee campaign budgets, pacing, and bid adjustments.
  • Analyze performance metrics and the competitive landscape.
  • Optimize paid search performance to align with business goals.
  • Formulate optimization strategies and testing plans.
  • Utilize bid management tools and platforms such as Google, Bing, and Oath for campaign development and optimization.
  • Extract and analyze data to enhance campaign reporting and insights.
  • Maintain detailed records for the monthly billing cycle.
  • Address billing discrepancies in collaboration with client strategy and billing teams.
  • Familiarize with relevant reporting, analytics, and competitive analysis tools.
  • Prepare necessary documentation for purchase authorization.
  • Stay updated on search industry trends and emerging tools.
  • Complete all required training programs and certifications.
Qualifications:
  • Preferred experience in SEM or paid media through internships or professional roles.
  • Strong quantitative and analytical skills.
  • Proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint.
  • Effective verbal and written communication abilities.
  • Demonstrated critical thinking and problem-solving capabilities.
  • Able to collaborate within a team, manage multiple tasks, and meet deadlines.
  • Detail-oriented with strong organizational skills.
  • Consistent and timely delivery of all assignments.

Additional Information:
This position operates in a hybrid model, requiring in-office attendance three days a week. All applicant information will be treated confidentially in accordance with EEO guidelines.

Compensation: The anticipated salary range for this position is $46,500-$67,500 annually, subject to adjustments based on the applicant's qualifications and experience.