Marketing Director

4 days ago


New York, New York, United States Audicus Full time
Job Opportunity

Audicus, a leading health-tech company, is seeking a highly motivated and experienced Marketing Director to join our team in New York City.

About the Role

We are looking for a creative and strategic Marketing Director to develop and drive our marketing strategy across our online Direct-to-Consumer (DTC) and expanding retail business. The ideal candidate will own all marketing efforts, including product marketing, channel marketing, performance marketing, and brand marketing.

Key Responsibilities
  • Conceive and execute an integrated marketing strategy, focusing on product marketing, performance/digital marketing, and retail channel marketing.
  • Build and lead a small team of ambitious and passionate individuals to drive demand and scale the Audicus consumer business.
  • Lead growth hacking/marketing efforts to continuously test and optimize tactics, messaging, pricing, promotions, lead capture, and more to improve ROI.
  • Collaborate directly with our Sales, Product, Audiology, and Customer Experience teams.
  • Develop and execute an omni-channel marketing strategy for our physical and online retail channels.
Requirements
  • 15+ years of experience in strategic and tactical customer-facing B2C roles, preferably with experience in sales or product.
  • Built and led successful marketing teams.
  • Hands-on experience in product marketing, performance marketing (paid media), and retail marketing.
  • Highly metrics-driven, with a proven track record of building and optimizing funnels and analytics.
  • Early-stage startup experience, preferably in health/consumer technology.
  • Comfortable working in fast-paced environments with constrained resources, requiring creativity, tenacity, and methodical problem-solving.
  • High confidence in the role, with strong empathy for our end-customers and team.
What We Offer
  • Competitive salary range: $170-230K.
  • Medical, dental, and vision benefits through Aetna.
  • 401K, telehealth, commuter benefits, paid parental leave, flexible PTO, paid sick leave, and continuing education stipend.


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