Senior Marketing Manager for Small and Medium Businesses

7 days ago

New York, New York, United States Gympass Full time
About the Role

We are seeking a highly skilled and experienced Senior Marketing Manager to lead our Small and Medium Business (SMB) marketing efforts in the US. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing initiatives to drive growth and revenue in the SMB market.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to target SMBs in the US, aligning with our business objectives and goals.
  • Collaborate with cross-functional teams, including sales, product, and technology, to ensure seamless execution of marketing initiatives.
  • Lead the development and implementation of multi-channel marketing campaigns, including digital marketing, content marketing, and event marketing.
  • Manage and optimize marketing budgets to ensure effective allocation of resources and maximum ROI.
  • Develop and maintain relationships with key stakeholders, including SMB sales teams, to ensure alignment and effective communication.
  • Provide regular reporting and analysis on marketing performance, identifying areas for improvement and opportunities for growth.
  • Stay up-to-date with industry trends and market developments, applying this knowledge to inform marketing strategies and initiatives.
Requirements
  • 3-5 years of experience in SMB marketing, with a proven track record of success in developing and executing marketing strategies that drive growth and revenue.
  • Strong understanding of the SMB market, including market trends, customer needs, and competitive landscape.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
  • Strong analytical and problem-solving skills, with the ability to analyze data and make informed decisions.
  • Experience with marketing automation tools and technologies, including CRM systems and marketing analytics platforms.
  • Strong understanding of digital marketing channels, including social media, email marketing, and content marketing.
What We Offer

We offer a comprehensive total rewards package, including a competitive salary, bonus structure, and stock option program. We also offer a range of benefits, including health insurance, dental insurance, vision insurance, and life insurance. Additionally, we offer flexible work arrangements, including remote work options and flexible hours.

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