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Search Marketing Consultant
2 months ago
ABOUT US
Direct Agents is a forward-thinking performance marketing agency driven by AI and Strategic Innovation.
OUR CLIENTS
We have partnered with industry leaders such as Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, and Morgan Stanley.
WHAT MAKES US UNIQUE
Accelerated Career Development
We offer a fast-tracked environment for professional growth, enabling you to learn and advance at double the usual pace.
Diversity and Inclusion
As a certified Minority Owned business, we take pride in our diverse workforce, comprising 48% BIPOC and 62% Female representation, including 38% in senior leadership.
WHY JOIN DIRECT AGENTS
We believe that individual success stems from hard work and dedication. We eliminate unnecessary politics and empower you to influence your own growth trajectory. Opportunities for professional development include:
- Mentorship programs with executive leaders
- Access to various training sessions and conferences
- Engagement in strategic discussions
- Marketing certifications (Google, Facebook, Amazon, etc.)
- Involvement in content creation for our blog, podcasts, and videos
- Opportunities to speak at industry publications
- Participation in award submissions
- Involvement in Employee Resource Groups (ERGs) to foster community.
YOUR ROLE
As a Digital Advertising Specialist, you will be instrumental in developing and implementing innovative digital marketing strategies for our clients. Your expertise in paid search will be crucial in driving business growth, building strong client relationships, and collaborating effectively across teams. Your insights will be key to our clients' success.
Key Responsibilities:
Strategic Planning:
- Work with a variety of clients across sectors such as e-commerce and entertainment to design and implement effective paid search campaigns.
- Create and execute strategies that not only achieve client objectives but also optimize cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Analyze data to extract insights that will enhance your campaign strategies for greater effectiveness.
Comprehensive Business Insight:
- Gain a deep understanding of client business models and competitive landscapes to create campaigns that drive profitability.
- Develop compelling narratives that resonate with target audiences and convert clicks into measurable results.
Integrated Channel Strategy:
- Collaborate with various teams to design and execute cohesive omni-channel marketing strategies.
- Ensure consistent messaging across multiple platforms, enhancing user experience.
Automation and Analytics:
- Utilize automation tools to streamline processes and enhance ROI for clients.
- Analyze campaign performance from various angles to optimize results.
Mentorship:
- Guide a team of analysts, sharing your expertise to elevate overall skill levels.
- Work with business development to conduct audits and create tailored pitches.
YOUR QUALIFICATIONS
- 3+ years of experience in search marketing, demonstrating a proven ability to drive results.
- Experience across diverse client verticals, particularly in e-commerce and entertainment.
Analytical Skills:
- Exceptional ability to interpret data and derive actionable insights.
- Strong problem-solving skills to address complex campaign challenges.
Time Management:
- Ability to manage multiple campaigns efficiently.
- Adaptability to changing market conditions and trends.
Team Collaboration:
- Ability to work independently while also thriving in a team environment.
- Willingness to take ownership of projects and lead by example.
OUR CULTURE
Award-Winning Workplace
Recognized multiple times as one of the best places to work, we prioritize employee growth and well-being.
HYBRID WORK MODEL
We believe in fostering strong connections among team members while allowing flexibility in work arrangements.
BENEFITS
- Competitive salary with performance-based reviews and bonus opportunities.
- Comprehensive health benefits, including mental health support.
- Generous paid time off policies.
- Modern office environment with amenities to support work-life balance.
- Opportunities for professional development and networking.
INCLUSION
We are committed to creating a diverse and inclusive workplace where everyone is respected and valued.
Direct Agents is an equal opportunity employer, and we encourage applications from all qualified individuals.
