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Lead Search Marketing Strategist

2 months ago

New York, New York, United States Tripadvisor Full time
Job Overview

Lead Search Marketing Strategist | Tripadvisor

About Tripadvisor

At Tripadvisor, we embrace diversity and believe in the power of collaboration. Our environment is inclusive, and we encourage you to bring your distinct perspectives and experiences to help us transform the travel industry.

Our SEM team is renowned for managing extensive marketing initiatives across the global travel sector. We emphasize a culture of testing, learning, and optimizing at scale. This position involves collaborating with engineering teams, fellow analysts, and data scientists to enhance profitability, foster continuous experimentation, and achieve excellence in our SEM strategies.

Job Location: Remote in the U.S.

This role is designed for remote work within the United States, with occasional travel to company locations as needed.

Key Responsibilities

Join our prestigious travel brand as a vital member of our successful Search Engine Marketing team. You will collaborate with a leading cross-functional team of engineers, data scientists, and analysts managing one of the largest paid search operations globally. Our approach to SEM is data-centric, with a focus on automation. We prioritize speed and innovation in our ongoing initiatives.

This role presents a unique opportunity for a skilled, data-oriented search marketing expert to advance their career.

  • Oversee large-scale international marketing campaigns
  • Identify growth opportunities within SEM
  • Analyze marketing data to extract actionable insights
  • Collaborate with data scientists and engineers to enhance tools and processes
  • Optimize landing pages to boost conversion rates
  • Stay updated on the latest SEM trends
  • Design and evaluate marketing tests
  • Create engaging advertisements

Qualifications & Skills

  • Proficient in Search Engine Marketing platforms, including Google Ads and Microsoft Ads
  • Strong analytical skills for data interpretation
  • Innovative mindset with a focus on SEM leadership
  • Problem-solving abilities with a knack for deriving insights from large datasets
  • Results-oriented, motivated by revenue objectives
  • Highly organized and self-motivated
  • Enjoy collaboration with engineers to address business challenges
  • Excellent verbal and written communication skills for data presentation
  • Expertise in Search Engine Marketing platforms
  • Experience managing SEM at scale, ideally across multiple accounts with a global focus
  • Familiarity with testing methodologies, including A/B and multi-variate testing
  • Quantitative background demonstrated through previous roles or academic credentials
  • High proficiency in Microsoft Excel
  • Basic knowledge of SQL is advantageous
  • Exposure to programming languages is a plus

Benefits

  • Flexible work arrangements that promote collaboration and productivity
  • An inclusive community of global travelers valuing diverse viewpoints
  • Competitive salary with performance bonuses and equity options
  • Access to development programs, managerial training, and learning opportunities
  • Comprehensive health insurance covering medical, dental, and vision for families (varies by location)
  • Lifestyle reimbursement for personal travel and wellness initiatives
  • Generous paid time off policies, including family bonding time and care for loved ones
  • Employee assistance program offering short-term counseling and wellness resources
  • Modern office amenities, including dining and leisure areas

The salary range for this position is $90,000 to $100,000. This range reflects our good faith estimate for this role at the time of posting. Actual compensation may vary based on factors such as education, qualifications, experience, skills, and geographic location.

If you require accommodations during the application or recruitment process due to a medical condition or disability, please reach out to your recruiter for assistance.