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Search Marketing Analyst
2 months ago
Company Overview:
Spark Foundry is a leading global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging exceptional media expertise with innovative strategies, we captivate consumers, encouraging them to connect with our clients' brands and increase their purchasing decisions.
With a dynamic culture that balances the agility of a startup and the strength of Publicis Media, Spark Foundry offers unparalleled service and insights to a diverse range of esteemed brands. Our unique approach combines boutique-level attention with the advantages of a global powerhouse, empowering challenger brands to operate like giants and established brands to embrace a challenger mindset.
Our inclusive culture celebrates diversity and fosters an environment where every voice is valued. Spark Foundry attracts top talent in the industry, boasting one of the highest retention rates. By adopting a holistic approach to professional and personal growth, we prepare our workforce for current challenges and future career success.
Position Summary:
The Search Marketing Analyst plays a crucial role in overseeing and executing media campaigns across search platforms. The ideal candidate should possess strong analytical capabilities, a keen eye for detail, and a creative mindset, along with a solid understanding of consumer behavior in search media.
Key Responsibilities:
- Conduct research essential for developing new campaigns.
- Assist in gathering data necessary for strategic planning.
- Manage the execution of approved media plans.
- Oversee campaign budgets, pacing, and bid adjustments.
- Analyze performance metrics and the competitive landscape.
- Optimize paid search campaigns to align with business goals.
- Develop recommendations for optimization and testing strategies.
- Utilize bid management tools and search platforms like Google, Bing, and Oath for campaign management and reporting.
- Analyze data to generate insights for campaign performance reporting.
- Ensure meticulous management of the monthly billing cycle.
- Collaborate with the client strategy and billing teams to resolve discrepancies.
- Familiarize with tools for reporting, analytics, and competitive analysis.
- Prepare necessary documentation for purchase authorizations.
- Stay updated on industry trends and emerging tools.
- Complete all required training programs and certifications.
Qualifications:
- Some experience in SEM or paid media is preferred.
- Strong quantitative skills and proficiency in analytical tasks.
- Proficient in Microsoft Office Suite: Excel, Word, PowerPoint.
- Excellent verbal and written communication skills.
- Demonstrated critical thinking and problem-solving abilities.
- Able to work collaboratively within a team and manage multiple projects under tight deadlines.
- Detail-oriented with strong organizational skills.
- Consistent and timely delivery of work.
Additional Information:
This position requires a hybrid work model, with a combination of in-office and remote work. All information will be kept confidential in accordance with EEO guidelines.
Compensation: The company offers a competitive salary range along with comprehensive benefits, including medical coverage, dental and vision insurance, disability, 401k, and paid time off.
