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Search Marketing Specialist

2 months ago

New York, New York, United States Situation Group Full time
Job Overview

Situation Group, a dynamic agency dedicated to leveraging digital strategies for impactful causes, is seeking a Paid Search Manager to assist the Paid Search Supervisor in overseeing substantial search marketing initiatives for educational institutions. This position will involve direct reporting to the Paid Search Supervisor and will encompass responsibilities such as campaign planning, optimization, and performance reporting across various accounts.

Key Responsibilities

The Paid Search Manager will engage collaboratively with the Paid Search Supervisor, Media Planners, and Account Managers to ensure the delivery of effective and efficient campaign outcomes. This role will entail regular reporting that includes detailed data analysis and actionable insights aimed at enhancing campaign performance to align with client objectives.

Sample Daily Tasks Include:

  • Developing and executing search strategies aligned with client goals.
  • Managing performance-driven campaigns focused on lead generation and Return on Ad Spend (ROAS) for educational and nonprofit clients.
  • Creating and refining paid search media plans based on performance metrics.
  • Establishing search account structures, including campaigns, keywords, ad copy, and extensions.
  • Conducting thorough campaign reporting and analysis based on key performance indicators and historical data.
  • Extracting actionable insights from data to inform search strategy and planning, while identifying any tagging or tracking discrepancies.
  • Recommending testing strategies and optimizations to enhance overall campaign effectiveness.
  • Presenting strategies and insights to clients and internal teams in a clear and relatable manner.
  • Developing accurate performance projections through data analysis.
  • Staying informed on media industry trends and advising clients on potential testing opportunities within various buying channels.
  • Maintaining an understanding of client businesses, their competition, and the latest industry developments.
Qualifications
  • A minimum of 2 years of experience managing paid search campaigns across platforms such as Search Ads 360, Google Ads, and Microsoft Ads.
  • Proven expertise in data analysis utilizing Google Analytics 4.
  • Strong proficiency in Google Sheets and Microsoft Excel, particularly for forecasting and trend analysis.
  • Experience in presenting media strategies and reports to clients.
  • Exceptional attention to detail.
  • A collaborative mindset, willing to work across departments and with client teams.
Benefits

We offer a competitive salary and a comprehensive benefits package, including:

  • Salary range: $60,000 - $75,000, based on experience.
  • Health care coverage (medical, dental, and vision).
  • Retirement plan with employer matching.
  • Life and disability insurance.
  • Generous paid time off, including vacation, sick days, and personal days.
  • Paid family leave.
  • Access to wellness resources and refreshments.
  • Exclusive opportunities within New York City's cultural and entertainment sectors.

At Situation Group, we are proud of our commitment to our team, recognized through various workplace awards.