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About Audicus
Audicus is a pioneering health-tech company based in New York City, dedicated to revolutionizing the hearing aid industry with a cutting-edge telehealth solution. Our mission is to streamline the hearing care experience, connecting consumers and providers through a seamless and efficient process.
The Role
We are seeking a highly motivated and experienced Marketing Director to join our dynamic team. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategy across our online Direct-to-Consumer (DTC) and expanding retail business.
Key Responsibilities
- Conceive and execute an integrated marketing strategy, focusing on product marketing, performance/digital marketing, and retail channel marketing.
- Build and lead a small team of ambitious and passionate individuals to drive demand and scale the Audicus consumer business.
- Lead our growth hacking/marketing efforts to continuously test and optimize tactics, messaging, pricing, promotions, lead capture, and more to improve ROI.
- Collaborate directly with our Sales, Product, Audiology, and Customer Experience teams.
- Develop and execute an omni-channel marketing strategy for our physical and online retail channels.
Requirements
- 15+ years of experience in strategic and tactical customer-facing B2C roles, preferably with experience in sales or product.
- Built and led successful marketing teams.
- Hands-on experience in product marketing, performance marketing (paid media), and retail marketing.
- Highly metrics-driven, with a proven track record of building and optimizing funnels and analytics.
- Early-stage startup experience, preferably in health/consumer technology.
- Comfortable working in fast-paced environments with constrained resources, requiring creativity, tenacity, and methodical problem-solving.
- High confidence in the role, with strong empathy for our end-customers and team.
What We Offer
- Competitive salary range: $170-230K.
- Comprehensive benefits package, including Medical/Dental/Vision through Aetna, 401K, telehealth, commuter benefits, Paid Parental Leave, Flexible PTO, Paid sick leave, and continuing education stipend.