Senior Manager Paid Search
2 months ago
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and co-brand cards. Within Small Business Marketing, the Small Business Prospect Marketing Team creates best-in-class, integrated prospect experiences to acquire new Cardmembers and accelerate US SME growth.
This Paid Search Senior Manager role will support paid search strategy and analytics to drive significant new customer and revenue growth. He/she will deliver innovative, relevant marketing experiences, in addition to leading analysis, reporting and data targeting across the paid search landscape. This role will also be responsible for leading channel reporting and insights generation, managing relationships with internal technology and analytics partners, and identifying and executing on strategic opportunities to grow the Paid Search business.
How will you make an impact in this role?
The role requires strong partner management, analytical and communication skills and involves close collaboration with internal and external partners, including Google, Microsoft, and external agencies, to develop and execute winning performance-marketing tactics that delight prospects and improve conversion.
Work with internal & external partners to optimize paid search marketing campaigns with a focus on increasing acquisition scale and AXP revenueDrive acquisition performance by developing a compelling paid search journey, including bidding, keyword, ad copy, and landing page strategiesClosely monitor and manage program performance to ensure revenue delivery against forecast Manage targeting and audience strategy for Paid Search, and proactively identify areas for improvement and growthOversee and develop the growth of a B30 direct report Own channel forecasting, budget and partner invoicingPartner with key members of internal teams, such as Acquisition Marketing teams, Consumer Card, Product Management, Brand, Compliance, Risk and Information Management to identify and develop new areas of program integrationsLead new strategic initiatives for the channel, including expansion opportunities with key partners, new marketing platforms, and integration with other American Express assetsQualifications:Paid Search experience is preferred, along with proven ability to develop innovative performance marketing strategiesAbility to lead new digital initiatives and collaborate effectively with cross-functional and external partners to drive resultsStrong Microsoft Excel skills, with experience analyzing complex data to draw insights and drive business prioritiesHighly organized—strong project management skills, attention to detail, and comfort operating autonomously in a fast-paced environmentStrong relationship building skills and excellent communication skills (both verbal and written)Passion for digital marketing, with ability to identify relevant consumer behavior trends and the impacts of new technologyA winning attitude – ideal candidate is a positive, team-oriented individual Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.-
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