Product Marketing Manager, Bedrock

1 month ago

Seattle, Washington, United States Amazon Full time

Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning for AWS's critical generative AI service Amazon Bedrock and our own Amazon Titan model family? Are you thrilled to be a key part of AWS where we have been democratizing machine learning and shaping the world's AI technology?

This role will sit in Seattle, WA only. Relocation offered to this location only from within the USA only.

Key job responsibilities

• Drive messaging and positioning for Amazon Bedrock

• Compelling and strategic customer references, including deep dives on ROI from deploying generative AI use cases, qualitative proof points, and more.

• Craft & develop compelling audience-specific messages, content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how to guides etc.

• Develop and execute on breakthrough product marketing activities that reach target audiences effectively

• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives)

• Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals

• Develop and launch training, tutorials and promotions to increase adoption of products

• Continuously measure and optimize product marketing initiatives

A day in the life

• You will be an experienced product marketing manager responsible for defining our positioning and messaging to customers who are in the process of deploying in generative AI with Amazon Bedrock, our flagship generative AI service, and focusing on our Amazon Titan model family, which is only available in Amazon Bedrock.

• You will create the most compelling content to help customers understand the use cases and value propositions, and building the right programs to increase customer engagement and service adoption.

• You will help define the strategy for how we reach our customers as they build using Amazon Bedrock. You will collaborate closely with product marketers across the organization.

• You will work with AWS customers to understand how they are deploying Amazon Bedrock and our Amazon Titan models to transform their practices.

• You will work closely with the keynote team, the re:Invent team, and the exec communications teams and the single-threaded leader and sales leadership for generative AI to identify the most strategic customers to underscore our AWS generative AI message. You will work closely with these stakeholders to ensure we understand the adoption journey these customers are going through, and we develop them into game-changing references.

• You will get to work on a rapidly growing business and have a big impact every day.

About the team
About AWS

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Sales, Marketing and Global Services (SMGS)

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experienced in developer outreach and community engagement

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