Principal Product Marketing Manager, Principal, Supply Product Marketing, Ads

1 month ago

Seattle, Washington, United States Amazon Full time


Supply Product Marketing (PMM) is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Amazon Publisher Services (APS), and our suite of third-party supply solutions.

We tell the most important and interesting stories to educate customers.

We define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation technologies; you will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention.

You will also work with Product, Engineering, and Sales teams to shape the product vision.

You will work on a strategic and rapidly growing area of our business, and have a big impact every day.

Owning top-down and bottoms-up (product-led) growth strategies targeting developers and technical decision makers.

We are looking for an experienced Principal PMM to join our Supply PMM marketing team.

In this role, you will have the opportunity to work across the marketing organization and the larger Business Operations team to create messaging, positioning, content and assist in driving excitement for consumer launches of our services and solutions.

Working closely with product management, you will own the global product marketing strategy. You will work cross-functionally across the Marketing, Product, and Sales teams.

The ideal candidate will have a track record of leading successful product marketing programs and working collaboratively across multiple organizations to deliver results.

The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment-while keeping senior stakeholders updated on your progress.

Key job responsibilities
Role Responsibilities

  • You will be a Principal PMM responsible for defining our positioning and messaging to customers, including leading publishers, as well as brands and advertisers.
  • You will create the most compelling content to help customers understand the use cases and value propositions of our solutions, and building the right marketing campaigns to increase adoption.
  • You will help define the strategy, and collaborate closely with other marketers across our organization.
  • You will get to work on a rapidly growing business and have a big impact every day.
  • You will be responsible for defining the go-to-market strategy for Supply PMM initiatives, to accelerate and scale our operations.
  • As part of your role, you will make recommendations on marketing plans and product roadmaps.
A day in the life

The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be more productive building on the cloud with tools and services.

We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.).

We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.

BASIC QUALIFICATIONS

  • 9+ years of professional noninternship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience communicating results to senior leadership
  • Experience building, executing and scaling crossfunctional marketing programs
  • Experience driving direction and alignment with crossfunctional teams
PREFERRED QUALIFICATIONS

  • Experience with creating GTM initiatives at scale
  • Experience working crossfunctionally across marketing, product management, analytics, UX, and research
Amazon is committed to a diverse and inclusive workplace.

Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets.

The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company.

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

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