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Product Marketing Lead for Amazon Bedrock

2 months ago

Seattle, Washington, United States AmazonWebServices Full time

Are you enthusiastic about pioneering advancements in artificial intelligence and collaborating with clients and internal stakeholders at Amazon? We are seeking a talented individual to influence the trajectory of generative AI through Amazon Bedrock and Amazon Titan models.

Core Responsibilities:

  • Formulate messaging and positioning strategies for Amazon Bedrock
  • Develop customer success stories that highlight the return on investment from generative AI applications
  • Produce tailored content for specific audiences, including eBooks, presentations, and whitepapers
  • Implement product marketing initiatives to effectively engage target demographics
  • Partner with diverse marketing teams and business units to propel global strategies
  • Collaborate across functions to meet business objectives at AWS
  • Launch educational resources, tutorials, and promotional activities to enhance product usage
  • Continuously refine product marketing efforts for optimal performance

A Typical Day:

  • Establish positioning and messaging frameworks for Amazon Bedrock and Amazon Titan models
  • Create compelling content to inform customers about applications and value propositions
  • Develop outreach strategies to connect with customers and work alongside product marketers
  • Engage with customers to gauge their adoption of generative AI technologies
  • Identify key customers to amplify the AWS generative AI narrative
  • Contribute to a rapidly expanding sector and make a substantial impact

About AWS:

AWS stands as the premier cloud platform worldwide, empowering startups and Fortune 500 enterprises with cutting-edge products and services. Our commitment to an inclusive culture and diversity positions us as a leading employer.

Essential Qualifications:

  • Over 6 years of experience in marketing
  • Strong analytical skills for data-driven decision making
  • Proven experience in scaling marketing initiatives
  • Expertise in evaluating marketing effectiveness

Desirable Qualifications:

  • Experience in overseeing external partnerships for marketing initiatives
  • Excellent presentation capabilities
  • Proficiency in Excel or Tableau for data analysis

Become a part of AWS Sales, Marketing, and Global Services (SMGS) to enhance revenue, adoption, and growth across diverse customer segments.