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Product Marketing Strategist for Amazon Bedrock

2 months ago


Seattle, Washington, United States AmazonWebServices Full time

Are you enthusiastic about advancing AI innovations and collaborating with clients and internal teams at Amazon? This role at AWS involves shaping the future of generative AI through Amazon Bedrock and Amazon Titan models.

Key Responsibilities:

  • Formulate messaging and positioning strategies for Amazon Bedrock
  • Develop customer case studies demonstrating ROI from generative AI applications
  • Create tailored content for specific audiences, including eBooks, presentations, and whitepapers
  • Implement product marketing initiatives to effectively engage target audiences
  • Partner with diverse marketing teams and business units to drive global strategies
  • Collaborate across functions to meet business objectives at AWS
  • Launch educational resources, tutorials, and promotional activities to enhance product adoption
  • Continuously refine product marketing efforts for optimal results

A Day in the Life:

  • Establish positioning and messaging for Amazon Bedrock and Amazon Titan models
  • Develop compelling content to inform customers about use cases and value propositions
  • Create strategies to connect with customers and work alongside product marketers
  • Engage with customers to comprehend their adoption of generative AI technologies
  • Identify key customers to promote AWS generative AI messaging
  • Contribute to a rapidly expanding business and make a substantial impact

About AWS:

AWS stands as the premier cloud platform worldwide, empowering both startups and Fortune 500 companies with cutting-edge products and services. Our inclusive culture and dedication to diversity position us as a leading employer.

Basic Qualifications:

  • 6+ years of experience in marketing
  • Strong analytical skills for data-driven decision-making
  • Proven experience in scaling marketing initiatives
  • Expertise in evaluating marketing performance

Preferred Qualifications:

  • Experience managing external partnerships for marketing initiatives
  • Excellent presentation abilities
  • Proficiency in Excel or Tableau for data analysis

Become a part of AWS Sales, Marketing, and Global Services (SMGS) to enhance revenue, adoption, and growth across various customer segments.