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Manager of Product Marketing for Seller Solutions
2 months ago
About the Team
This role is pivotal within the Seller Outreach product team, focusing on crafting innovative solutions for products and features. You will collaborate with diverse teams across the e-commerce landscape, including business, policy, product, and marketing, to develop comprehensive product strategies and execute a roadmap that introduces new advancements for both internal and external stakeholders.
Key Responsibilities:
- Conduct in-depth quantitative and qualitative market research to uncover seller needs and challenges related to our seller center and seller application.
- Work closely with cross-functional teams such as Product Management, Design, Data Science, and Engineering to define the product strategy and roadmap.
- Assess and prioritize product requirements based on return on investment and impact evaluations.
- Engage in the product development lifecycle, reviewing various deliverables to ensure quality, and lead user acceptance testing to guarantee optimal product performance before launch.
- Design and implement go-to-market strategies, including product documentation, training for internal stakeholders, audience engagement plans, and operational support resources.
- Oversee the educational content for the seller center in collaboration with cross-functional teams, enhancing the quality of the content provided.
- Track key product performance indicators, perform gap analyses, and spearhead initiatives for product enhancements.
Minimum Qualifications:
- At least 5 years of experience in product marketing and strategy within the internet sector.
- Experience in e-commerce, B2B, and managing business education content is advantageous.
- Demonstrated ability to influence product development and strategy through market insights, both quantitative and qualitative.
- Exceptional communication and teamwork capabilities, adept at navigating global organizational frameworks and aligning goals with cross-functional teams.
- Strong analytical mindset with a proactive approach, skilled in setting ambitious objectives, evaluating current conditions, planning actionable steps, and executing iterative improvements.
- A Bachelor's degree is mandatory.
Preferred Qualifications:
- A profound enthusiasm for content and shopping experiences.
- A Master's degree in relevant fields (such as Computer Science or MBA) is preferred.
