Connected TV GTM Strategy Lead

1 month ago

San Francisco, California, United States NextRoll Full time

NextRoll is seeking a dynamic and experienced Connected TV Go-to-Market (GTM) Strategy Lead to drive our strategy, partnerships, and GTM efforts in the rapidly evolving Connected TV landscape. This is an instrumental role that offers an exciting opportunity to shape the future of Connected TV advertising and drive growth for the business in a dynamic, fast-paced environment. You will report to our Chief Business Officer and will be a senior individual contributor position. You will closely collaborate with the marketing, product, partnership and sales management teams in this role.

You are passionate about technology, have a deep understanding of the media landscape, and possess the ability to translate complex concepts into actionable strategies.

This role is open in Dublin, Ireland, or Remote locations.

Unsure that you check all the boxes? You should still apply We'll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

Your charter will cover :

Product and Partnership Strategy

  • Co-develop comprehensive product strategy for Connected TV offerings with the Product Management team
  • Guide partnership strategy to expand our ecosystem and market reach
  • Research and outline customer challenges as they embrace Connected TV as a medium
  • Analyze market trends and competitive landscape to inform strategic decisions

Messaging and Positioning

  • Define clear and compelling messaging for our Connected TV products
  • Craft unique value propositions that resonate with target audiences
  • Develop pricing and packaging strategies to maximize market penetration and revenue

Marketing and Sales Collateral

  • Create high-impact marketing materials to support product launches and campaigns
  • Collaborate with marketing and design teams to ensure consistent branding and messaging

Sales Enablement and Support

  • Enable sales teams through training, workshops, and knowledge sharing sessions
  • Provide overlay support for key sales opportunities, from prospecting to assessment
  • Develop and maintain sales playbooks and best practices documentation

Skills you'll bring:

  • 7+ years of experience in GTM strategy, product management, or similar roles
  • Strong understanding of the Connected TV ecosystem and advertising landscape
  • Excellent analytical and strategic thinking skills
  • Proven track record in developing successful product strategies and go-to-market plans
  • Outstanding communication and presentation skills
  • Ability to work cross-functionally and influence stakeholders at all levels
  • Experience in digital advertising, programmatic platforms, or ad tech
  • Strong project management and organizational skills
  • Data-driven approach to decision-making and strategy development

Benefits and Perks:

  • Competitive salary and equity
  • 100% employee coverage for medical, dental and vision premiums
  • Short and long term disability benefits at no cost to the employee
  • Basic life and AD&D insurance at no cost to the employee
  • 401K Plan (Pre-tax and Roth)
  • 4 weeks of paid time off and work/life balance
  • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
  • For additional benefits not mentioned, visit our Careers page

Additional Information:

Minimum salary of $195,144 to maximum salary of $241, equity + benefits.

The range provided is NextRoll's reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors

About NextRoll:

NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit

We are committed to building diverse teams of "Rollers" and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact

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