Paid Media Technology Strategist

1 month ago

Tempe, Arizona, United States SAP Full time

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Objective & Summary

As a Paid Media Technology Strategist specializing in 3rd party sites, you will play a crucial role in developing and governing a world-class, global Marketing Automation Technology Cloud Ecosystem. You will lead the marketing technology strategy for paid media within the Omnichannel Strategy, unifying data, people, and processes through technology to enhance the entire customer journey. Your efforts will be crucial for offering a personalized Customer Experience as well as simplify operations, maximize conversions, and drive best practices, ensuring lasting technology transformation.

Key Responsibilities

  • Develop a scalable technical framework for paid channels, including High-Quality Leads (HQL).
  • Guide projects from inception of business requirements to go-live and enablement, maintaining a holistic perspective.
  • Translate Paid Media strategy to tech & data requirements in collaboration with Omnichannel Technologist, for seamless campaign orchestration and optimization
  • Evaluate and recommend paid media technology that align with marketing strategy, objectives and analytics requirements.
  • Lead the integration of paid media platforms with the marketing tech stack to optimize targeting and measurement.
  • Establish processes to ensure data accuracy, privacy compliance, and campaign optimization.
  • Analyze campaign data to provide technical optimization and ensure strategic alignment with marketing objectives.
  • Foster cross-functional collaboration to enable the marketing org to execute personalized and impactful campaigns.
  • Work collaboratively with the organic channel lead on MAPS to develop a cohesive cross-channel strategy.
  • Close partnership with Audience Management team to enhance data and segmentation capabilities with 1st and 3rd party data as well as test and optimize match rates across paid channels, including device-based, identity-based, and account-based targeting.
  • Ensure that all initiatives align with business goals and key performance indicators (KPIs).
  • Leverage analytics insights for strategic decision-making.

Qualifications

  • Bachelor's or Master's degree in a relevant field.
  • Minimum of 5 years of experience in paid marketing technologies
  • Proficiency in paid acquisition channels such as Paid Search, Paid Social, and Paid Display.
  • Strong understanding of identity resolution technologies
  • Experience with business acceptance testing and implementing new technologies.
  • Familiarity with CDPs, Adobe Target, Marketo and Data Management Platforms, particularly Adobe Audience Manager or similar platforms
  • Excellent collaboration and communication skills to work effectively across teams and stakeholders.
  • Detail-oriented with a focus on accuracy and compliance.

​

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99, ,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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