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Vice-President, Digital Event Strategy

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Washington, United States American Dental Education Association Full time
The American Dental Education Association (ADEA) seeks to add a talented Vice President of Digital Event Strategy to its team. The Vice President of Digital Event Strategy is a strategic leadership position within ADEA, tasked with building the organization's digital event strategy from the ground up. This role requires a blend of creativity, technology proficiency, and strategic vision to deliver impactful digital events that engage stakeholders, drive awareness, and foster collaboration within our virtual community. While this role does not directly manage staff, it involves coordination with various teams and stakeholders to ensure successful conference outcomes.

This senior leadership position requires a visionary and strategic thinker who can leverage digital platforms to drive engagement and expand the reach of ADEA's current in-person educational conferences. The successful candidate will have proven experience with conceptualizing, planning, and executing innovative digital conference event options for our members.

Embedded in the Meetings, Conferences, and Educational Technology department, the Vice President has the secondary responsibility of assessing and reporting findings on all in-person and virtual events produced by the department. The Vice President collaborates with ADEA staff and volunteers to set goals and objectives, and coordinate efforts to provide comprehensive, cohesive, and valuable digital conference experiences for all segments of the ADEA membership. The Vice President helps ADEA craft a plan for the future of its digital events that considers the ADEA Strategic Priorities as well as industry best practices for attendee satisfaction and revenue generation.

Primary Responsibilities

Strategic Planning
  • Develop and implement a comprehensive and revenue neutral digital conference and event strategy that addresses the needs of membership segments least able to attend ADEA's in-person conferences. This includes defining target audiences, creating pipelines to curate content, establishing a digital event schedule, and codifying standard operating procedures, setting goals, and identifying key performance indicators (KPIs) to measure success.
  • Develop a content pipeline to identify key themes, topics, and objectives for each conference to ensure alignment with organizational priorities.
  • Conduct research to stay updated on industry trends, best practices, and innovative approaches to virtual event management.
  • Develop and follow the road map for the digital events program that builds a significant audience that creates a robust revenue stream for ADEA.
Content and Audience Development
  • Collaborate with the internal and external stakeholders to curate compelling and relevant content for digital events that meets the diverse needs of ADEA's membership population, ensuring alignment with the organization's mission and messaging.
  • Cultivate a cadre of speakers (professional bureau speakers and member/non-member experts) with the most effective presentation and audience engagement techniques for digital conferences.
  • Collaborate with the Office of Learning to ensure digital conferences comply with ADA CERP Recognition Standards and Procedures requirements for granting continuing education (CE) credit. Lead pre-production and post-production work necessary to produce each digital conference.
  • Drive recommendation on two to three member segments to serve as the audience for the digital conference program pilot launch.
  • To identify pilot audience, collaborate with the Communications and Marketing and Member Engagement departments to conduct a new needs assessment (or review an existing one) of the ADEA membership to identify the membership segments most interested in consuming on-going digital conference content.
  • Collaborate with the Office of Learning team to archive live digital conferences in the library management system (LMS), for post-streaming on-demand learning opportunities.
  • Implement strategies to maximize audience engagement before, during, and after digital events. Utilize data analytics and feedback mechanisms to continuously improve the attendee experience and drive meaningful interactions.
  • Collaborate with the Office of Information Technology and Member Engagement teams to encourage digital conference attendees to become more active in ADEA throughout the year.
Program Assessment
  • Conduct extensive annual assessment of the 15-20 current in-person conferences produced by the department using the department's Assessment Rubric.
  • Collect and study relevant data to recognize trends, recommend changes to improve the in-person conferences studied and recommendations on which, if any, in-person conferences can be more effectively presented as digital conferences.
  • Lead the effort to secure leadership buy-in and approval to execute the work necessary to transition any in-person conference identified to be redesigned as a digital conference based on the findings of the Assessment Rubric.
  • Assemble and oversee a member-led committee to evaluate and recommend educational content.
Digital Operation & Production
  • Establish an operational framework that outlines content formats, minimum/maximum number of attendees, minimum/maximum number of speakers and sessions, determine agendas, timelines, minimum/maximum number of digital conferences per year, minimum number of continuing education credit (CE), marketing needs, most effective conference length, streaming schedule, content acquisition/development, registration rate, and funding and staffing resources required.
  • Codify all operational procedures.
  • Work collaboratively with Communications and Marketings staff to facilitate the development of comprehensive, high-level strategies for attendance marketing to appropriate constituencies and increase the numbers of those taking advantage of ADEA's digital programs. This includes establishing a regular process for marketing each digital conference.
  • Create a digital conference event program unparalleled in its content quality, continuing education hours, flexibility, educational content personalization, collaboration, exceptional value for cost to create a compelling value proposition that drives registration.
  • Assemble and lead cross-functional teams, including MCET, Communications and Marketing, Member Engagement, Office of Information Technology, Corporate Development, and Office of Learning, to align digital conference initiatives with broader organizational priorities. Foster a collaborative and innovative culture that encourages experimentation, learning, and efficiency.
  • With the staff team, develop and implement the highest standards of digital meeting management through best practices that provide a solid foundation for long-term, ethical business practices and high regard for member engagement and satisfaction.
  • Train new team members on processes for creating and managing ADEA's digital events and look for opportunities to enhance delivery of services. Formulate written criteria and processes for digital conferences and events to enhance and improve the delivery of this service.
Financial Management
  • Develop and manage the digital events budget, ensuring efficient allocation of resources to achieve desired outcomes and registration goals. Monitor expenses, track ROI, and make data-driven decisions to optimize the organization's investment in digital events.
  • Collaborate with the Director of Event Registration and the Department of Finance and Operations to establish registration rates designed to attract those membership segments in need of continuing educational (CE) credit and least likely to receive institutional funding support to attend in-person meetings.
  • Collaborate with the Vice President, Corporate Relations on funding priorities for all digital conferences and oversee recognition of sponsorship in all publications, signage, and other media for same.
  • Ensure accurate and timely financial information about registrations, invoices, credit card transactions, and billing. Lead monthly and yearly reconciliation process for digital events.
  • Seek new and viable sources of revenue or ways to reduce expenses without compromising the unique value proposition of the digital events program.
Vendor & Technology Management
  • Evaluate, select, and manage digital event platforms and technologies to deliver seamless and engaging online experiences.
  • Stay abreast of the latest innovations and best practices in digital event technology and A.I. to enhance the organization's digital conference capabilities.
  • Oversee the management and execution of vendor and technology contracts related to digital conferences. Serve as the project leader on technological enhancements and integration to serve the digital conferences. Ensure all contracts follow legal and internal requirements.
  • Collaborate with the Office of Information Technology to develop and determine the impact A.I. will have on the digital events program.
Duties within the MCET Department
  • Serve when needed as a back-up to the current Vice President of Meetings, Conferences and Educational Technology overseeing event managers responsible for producing in-person conferences and events.
  • Budget management.
  • When event volume is heavy or events overlap, this position could be called upon to manage an in-person event hosted in-state or out of state.
  • During the ADEA Annual Session & Exhibition conference . click apply for full job details