Vice President of Marketing Strategy

2 weeks ago

Washington, United States The George Washington University Full time

Job Overview:

Position Summary:

The Office of Communications and Marketing is a dynamic team dedicated to enhancing the university's image and sharing its narrative through various channels, including digital platforms, publications, multimedia, and strategic marketing efforts. This office is pivotal in formulating strategies that highlight the university's expertise, initiatives, and achievements.

The George Washington University is in search of a highly experienced marketing strategist and enthusiastic leader to take on the role of Associate Vice President (AVP) for Marketing.


The AVP for Marketing will spearhead a newly centralized marketing framework, crafting and overseeing a comprehensive strategy to effectively communicate GW's narrative and elevate its reputation on local, national, and global stages. Acting as a strategic advisor to university leadership, the incumbent will guide brand development and execute marketing plans aligned with institutional goals, including reputation enhancement, enrollment growth, and advancement initiatives. This innovative leader will motivate and manage a talented team of over 25 professionals responsible for delivering strategic services across the university, encompassing creative design, marketing services, and advertising strategies across digital, social, and traditional media.


The ideal candidate will be a proven change leader with extensive experience in developing and executing brand strategies and impactful marketing campaigns within a large, complex organization, preferably in the higher education sector. The successful candidate will have a history of leading cross-functional teams and managing diverse projects across various channels and target demographics. They will excel in envisioning and overseeing a sophisticated content operation that is accountable for performance metrics.


This position reports directly to the Vice President of Communications and Marketing and will collaborate closely with the AVP of Communications.


Key Responsibilities:

  • Establish and maintain a cohesive brand and marketing strategy to enhance GW's visibility and reputation; responsible for envisioning and executing integrated strategic marketing campaigns and initiatives.
  • Oversee university-wide marketing requirements for key stakeholders to effectively develop strategic marketing plans that bolster GW's brand and achieve both long-term and short-term objectives.
  • Act as a strategic advisor to university leaders, collaborating with the Enrollment Office to drive marketing campaigns and partnerships that support student enrollment.
  • Partner with the Office of Development and Alumni Relations to create and implement integrated marketing strategies that enhance donor and alumni engagement.
  • Utilize research, market analysis, and external insights to identify opportunities and influences on the GW brand, ensuring clarity and prominence through data-informed strategic communications and marketing plans.
  • Lead and integrate design, web, marketing, and special project teams under a newly established structure to better support the university's goals.
  • Oversee the development of comprehensive assessments of marketing initiatives, utilizing key performance indicators to regularly report to stakeholders and make informed recommendations for strategy adjustments.
  • This executive role encompasses leading a major function within the organization, with a broad scope that includes managing the unit's staff to strategically achieve university objectives.


Perform additional duties as assigned. The omission of specific responsibilities does not prevent the supervisor from assigning tasks logically related to the position.

Minimum Qualifications:

Qualified candidates will possess a Bachelor's degree in a relevant field, along with 10 years of pertinent professional experience. A Master's degree or higher in a relevant discipline is preferred. Relevant experience must include at least 4 years in senior leadership or executive roles. The degree must be conferred by the start date of the position.

Preferred Qualifications:

  • Over 10 years of progressive experience leading integrated marketing teams in complex environments, ideally within higher education.
  • Proven track record in developing sophisticated, integrated marketing strategies and executing successful multi-channel campaigns.
  • Innovative marketing leader with expertise in advanced digital marketing and brand management tools.
  • Demonstrated positive leadership style, skilled in inspiring and guiding diverse teams.
  • Exceptional writing, editing, and presentation skills to engage with a wide range of university stakeholders, including senior leaders, faculty, staff, students, and alumni.

Compensation:

Commensurate with experience.

Benefits:

The university offers a comprehensive benefits package, including medical, dental, vision, life and disability insurance, retirement savings, tuition assistance, and various voluntary benefits. For program details and eligibility, please visit the university's benefits page.

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