Media Strategy Manager

2 weeks ago

Atlanta, United States Rose International Full time

Location: Remote EST Only (New York, NY is highly preferred)

Must-Have Skills

18-10 years of experience in media plus experience working on non-traditional aspects of media (custom partnerships, sponsorships, etc.)

2Working with external agencies

3Experience with measurement plans (launching media campaigns)

Nice-to-have Skills

1Global market experience

2Experience in tech or tech adjacent category (example: gaming)

3Data science and/or data analytics (work with data analytics team)

We're looking for an experienced strategic media professional to join our Global Media Team, our in-house organization of media experts responsible for media strategy and execution stewardship for our consumer Reality Labs business.

In this role, the ideal candidate will be responsible for development of media strategies and integrated channel plans for AR Smart Glasses Product. They will partner deeply with internal stakeholders across Brand Marketing, Brand Strategy, Decision Science, Product Growth, Insights, and Creative, as well as our external media agencies, to devise and execute campaigns that deliver the brand narrative through effective and innovative paid media strategies.

The right candidate is passionate about understanding audiences from the inside out and leveraging this knowledge with media expertise to drive effective and disruptive strategies that will influence action. They will be responsible for building strong partnerships with colleagues and effectively collaborating in a highly matrixed organization model, and translating business and marketing goals into successful, integrated, data-driven programs. The right person can both stretch up to lead and intuitively roll up sleeves to be hands-on. We are looking for someone who is insightful, rigorous and pushes for better and smarter work.

Responsibilities:

Develop measurable, media strategies and plans grounded in objectives and audience insights, to deliver innovation and business outcomes

Leverage quantitative and qualitative insights from research and analysis to form best practices and influence media, measurement and audience strategies, while also informing tactical planning, execution and optimization

Maximize relationships and drive influence with cross-functional partners across brand management, creative, growth, decision science, finance, insights, PR and partnerships teams as media’s subject matter expert to develop impactful, integrated work

Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution

Partner with external media agency to drive cohesive media planning and execution across key markets

Effectively analyze campaign performance against goals for ongoing campaign reporting and marketing leadership visibility

Establish operational best practices around plan development, media investment management, systems and tools and streamlined measurement

Minimum Qualifications:

8+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through an integrated media mix

Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders

Proven experience working both strategically as well as in an executional capacity to build and deploy optimization strategies and learning roadmaps

Proven experience managing agency partners to budget, structure, and optimize campaigns

Proven experience in structuring ongoing media learning agendas to gain learnings that improve campaign performance, iteratively

Passionate about breaking new ground by experimenting with new media approaches to tackle business challenges and priorities (Heavy emphasis on Digital, Social and Influencer)

Preferred Qualifications:

Experience within both agency and client organizations

Experience working in a fast-paced, ambiguous environments, with ability to multitask effectively

Experience working directly with creative teams to integrate creative ideas/strategy with media strategy and channel selection

Experience working directly with data science and/or data analytics teams to integrate media strategy and channel selection with measurement frameworks and learning agendas

Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact

  • **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

  • **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

Benefits:

For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.

California Pay Equity:

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).

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