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Media Strategy Planner

2 months ago

Atlanta, Georgia, United States Zenith Full time
Job Overview

At Zenith, a premier full-service media agency, we pride ourselves on our extensive capabilities across various channels and disciplines. As part of Publicis Media, recognized as the leading media buying network in the Americas and the second globally, we focus on delivering substantial business outcomes for our clients, ensuring that every investment is made with a strong ROI mindset.

Role Summary

We are seeking a Media Strategy Planner to assist in the daily Media Planning and Strategy operations for a prominent Quick Service Restaurant (QSR) client. This role involves collaborating with a team to create, implement, and manage media plans, reporting directly to the Supervisor/AMD of Strategy.

Key Responsibilities
  • Contribute to the formulation and execution of strategies within the designated functional area.
  • Develop media strategies and recommendations under the guidance of a supervisor.
  • Present media plans and ensure ongoing maintenance, including objectives, strategies, and updates.
  • Oversee the stewardship of reports, conducting competitive analyses using Strategy software to evaluate competitors' media schedules, interpret data, and draw insightful conclusions.
  • Prepare flowcharts and budgets for the development and maintenance of media plans.
  • Draft and distribute buying specifications and guidelines to buyers, including delivery goals and budget parameters for negotiations.
  • Review and validate media purchases to guarantee proper execution.
  • Engage with the vendor community to assess the value and relevance of media channels for the client's media strategy.
  • Exhibit a strong enthusiasm for current media and cultural trends.
Qualifications
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Minimum of 1 year of experience in media planning or strategy.
  • Experience in an agency setting is highly preferred.
  • Proficient in Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.
  • Basic understanding of cross-channel media, coupled with a strong curiosity and passion for the client's business.
  • Ability to quickly learn new proprietary software and processes proficiently.
  • Excellent written and verbal communication skills, capable of presenting to clients and maintaining correspondence and internal documentation.
  • Detail-oriented with strong follow-through, able to manage multiple tasks and work effectively under tight deadlines in a dynamic environment.
  • Meet both client and internal deadlines and obligations.
  • Manage projects, resources, stakeholders, and participants efficiently.
  • Serve as a resource for others in resolving complex problems and issues.
Additional Information

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