Media Strategy Planner

2 weeks ago

Atlanta, Georgia, United States Zenith Full time
Job Overview

Company Overview:

Zenith stands as the ROI Agency, boasting a team of over 6,000 experts across 95 markets. We excel in Media, Data, Technology, Commerce, and Content, placing effectiveness at the core of our operations to tackle intricate challenges, drive successful business results, and enhance our clients' growth.

Position Summary:

We are seeking a dedicated Planner, Strategy to assist in the daily Media Planning and Strategy activities for a prominent Quick Service Restaurant (QSR) client. This role involves collaborating with a team to create, implement, and manage media plans for the client's business, reporting directly to the Supervisor/AMD, Strategy.

Key Responsibilities:

  • Contribute to the formulation and execution of strategies within the functional area.
  • Develop media strategies and recommendations under the guidance of supervisors.
  • Present media plans and maintain them, including objectives, strategies, and updates.
  • Oversee reports, including competitive analysis using Strategy software to evaluate competitors' media schedules, interpret data, and draw insights.
  • Create flowcharts and budgets for the development and maintenance of media plans.
  • Prepare and distribute buying specifications and guidelines to buyers, including delivery goals and budgets for negotiations.
  • Review and validate media purchases to ensure accurate execution.
  • Engage with the vendor community to assess the value and relevance of media channels for the client's media plan.

Qualifications:

  • B.A. or B.S. degree, preferably in Marketing, Advertising, or a related field.
  • Minimum of 1 year of experience in media planning or strategy.
  • Experience in an agency setting is highly preferred.
  • Proficient in Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.
  • Basic understanding of all cross-channel media, with a strong curiosity and passion for the client's business.
  • Ability to quickly learn new proprietary software and processes.
  • Excellent written and verbal communication skills, capable of presenting to clients and maintaining correspondence and internal documentation.
  • Detail-oriented with strong follow-through, able to manage multiple tasks and work effectively under tight deadlines in a fast-paced environment.
  • Ability to meet client and internal deadlines and obligations.
  • Skilled in managing projects, resources, stakeholders, and participants.
  • Act as a resource for others in resolving complex problems and issues.

Additional Information:

#LI-Hybrid

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