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Media Strategy Planner

2 months ago

Atlanta, Georgia, United States Zenith Full time
Job Overview

Company Overview:
Zenith is recognized as the ROI Agency, with a robust team of over 6,000 experts operating across 95 markets. We excel in Media, Data, Technology, Commerce, and Content, ensuring effectiveness is central to our mission. Our goal is to tackle intricate challenges, achieve successful business results, and foster growth for our clients. Zenith is a proud member of Publicis Media, the media division of Publicis Groupe.

Position Summary:

We are seeking a Planner, Strategy to assist in the daily Media Planning and Strategy operations for a prominent Quick Service Restaurant (QSR) client. This role involves collaboration with a team to create, implement, and manage media strategies for the client’s initiatives, reporting directly to the Supervisor/AMD, Strategy.

Key Responsibilities:
  • Contribute to the formulation and execution of strategies within the designated functional area.
  • Develop media strategies and recommendations under the guidance of supervisors.
  • Present media plans and ensure ongoing maintenance, including objectives, strategies, and updates.
  • Oversee the stewardship of reports, including competitive analysis using Strategy software to evaluate competitors' media schedules, interpret data, and derive insights.
  • Prepare flowcharts and budgets for the development and maintenance of media plans.
  • Draft and distribute buying specifications and guidelines to buyers, including delivery goals and budget parameters for negotiations.
  • Review and validate media purchases to ensure accurate execution.
  • Engage with the vendor community to assess the value and relevance of media channels for the client’s media strategy.
Qualifications:
  • B.A. or B.S. degree, preferably in Marketing, Advertising, or a related discipline.
  • Minimum of 1 year of experience in media planning or strategy.
  • Agency experience is highly preferred.
  • Proficient in Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.
  • Basic understanding of all cross-channel media, coupled with a strong curiosity and passion for the client’s business.
  • Ability to quickly learn new proprietary software and processes proficiently.
  • Excellent written and verbal communication skills, with the capability to present to clients and maintain internal documentation.
  • Detail-oriented with strong follow-through, capable of multitasking, and thriving under tight deadlines in a dynamic environment.
  • Effectively manage projects, resources, stakeholders, and participants.
  • Serve as a resource for others in resolving complex issues.
Additional Information:

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