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Associate Media Director, Connections Strategy

2 months ago

Atlanta, United States New Fitzco Full time

Fitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.

We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.

Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.

In this role, you'll flex your media skills towards clients' unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the ever-changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.

In this role, you will be responsible for the following activities:

  • Kick the tires on the brief and build the strategic approach
    • Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.)
    • Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
    • Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives
    • Rely on insight mining and consumer journey mapping to connect the brief to the tactical plan
    • Evaluate media proposals and provide POVs on your client's behalf
  • Orchestrate the plan coming to life
    • Act as a seamless collaborator with Platforms and Connections teams to execute media plans promptly and effectively. Provide ongoing stewardship and oversight of plans, including:
      • Issuing RFPs to publishers and negotiating effective media proposals
      • Supervising insertion order process and ensuring adherence to agency terms & conditions
      • Working with Adops to traffic campaigns
      • Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
      • Monitoring client expenditures and resolving billing discrepancies
    • Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team's work through technology, partners, etc.
  • Tell our story
    • Be the main media point of contact for clients, representing multiple POVs from planning, activation, and analytics teams
    • Present recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making (an internal account person vs. day to day client vs. client CMO)
    • Identify emerging trends in the industry and how to harness them to drive our clients' business forward
    • Encourage and drive integration with internal partners (Strategy, Account, Creative, Project Management) to ensure full alignment
    • Partner with Analytics to establish a measurement framework for your plans that ladders up to the clients' objectives
    • Work across clients to ensure consistency in the way approach planning and execution
    • Actively merchandise wins/learnings across the agency and clientsContribute to ongoing new business efforts
  • Help others do this too
    • Manage and develop 3-4 planners through goal setting, 1 on 1s, training, etc.
    • Contribute to the vision for the department and instill throughout the team
What you need to succeed

-Insatiable curiosity and desire to know "why"

-Self-motivation

-Ability to learn quickly, think on your feet and lead a team

-Excellent attention to detail and accuracy
  • 6+ years of media planning experience, 3 years in an agency environment preferred
  • Digital and traditional experience required
  • Expert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.
  • Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
  • Understanding of site tagging and analytics platforms like Adobe and Google Analytics
  • Experience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
  • Proactively suggest alternative approaches to solving problems
  • Guide and inspire creative
  • Listen to client needs and translate them into high quality solutions
  • Ability to write clear and concise presentations in straight-forward and enlightening way
  • Present effectively and as a credible storyteller in client meetings for new business
  • Experience managing and coaching junior strategists, creating opportunities for them to grow, while holding work accountable to standards and deadlines
  • Ability to manage multiple projects/accounts simultaneously in a fast-paced environment
  • Ability to identify and initiate the first steps in the process, lead a team to tackle them and see them through to the end of a project

This position is full-time role. We are hybrid and are in-office in Fitzco's Atlanta, GA office 2 days/week and remote 3 days/week.

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.