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**Group Media Director, Connections Strategy Lead**

2 months ago

Atlanta, Georgia, United States New Fitzco LLC Full time
About the Role

We are seeking a highly skilled and experienced Media Director to lead our strategic connections efforts. As a key member of our team, you will be responsible for developing and executing media strategies that drive business growth and success.

Key Responsibilities
  • Media Strategy Development
    • Develop proactive approaches to partnerships, leading the relationship and contract design, and unlocking unique opportunities for our clients.
    • Drive vision, roadmap, and process around infusing creativity into the work.
  • Client Leadership
    • Lead the strategic media approach across clients, developing cross-channel media strategies (video, audio, display, search, social, and out of home – both traditional and digital with heavier focus on digital).
    • Analyze competitive landscape, consumer insights, historical performance, and develop rationale for media plan recommendations and strategic use of channels.
    • Understand how media channels are most effective and communicate tradeoffs between strategies and tactics.
    • Work with Brand Strategy and Creative teams to unlock unique insights, ideas, and activations.
    • Lead the team in leveraging research tools and various inputs to drive thoughtful plans that will deliver against client objectives.
    • Guide the team's evaluations of media proposals and provide POVs.
  • Plan Execution
    • Responsible as the primary business lead on both media-only businesses and integrated businesses – support your team leads in setting the strategy and approach. Provide ongoing stewardship and oversight of plans.
    • Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team's work through technology, partners, etc.
    • Teach and ensure accountability of your team's media expertise and executional excellence – including media budget management, billing, team structure, and campaign traffic and execution.
  • Agency Growth
    • Act as a key leader in agency growth – including new business, organic opportunities, media community participation, cultural initiatives, and team training.
    • Work with various client and internal teams and be able to connect to each audience and enable decision making (an internal account person vs. day-to-day client vs. client CMO).
    • Identify emerging trends in the industry and how to harness them to drive our clients' business forward.
    • Responsible for integration with internal partners (Activation, Account, Creative, Comms/Strategy, Project Management) to ensure full alignment.
    • Develop and share best practices with internal partners and clients as relevant.
    • Drive ongoing collaboration with Analytics – including measurement frameworks but also stretching beyond to discover unique and data-backed insights.
    • Actively merchandise wins/learnings across the agency and clients.
  • Team Management
    • Manage and develop a team through goal setting, 1 on 1s, training, etc.
    • Create an infrastructure that inspires (and requires) executional excellence.

Requirements

  • Bachelor's Degree
  • 10+ years of communications, media, technology, and/or marketing analytics experience
  • Must have significant experience working in an agency setting or in an in-house client media team
  • Listen to client needs and translate them into high-quality solutions
  • Skilled management and client leadership experience (you are authoritative, persuasive, and reasonable)
  • Excellent communication skills and ability to present your ideas and how/why they will be effective
  • Experience in consumer research and segmentation, channel mix, channel planning, and measurement tools
  • Experience working across various internal teams (Platforms, Account, Creative, Comms/Strategy, Production) to both understand the overall plan/moving pieces and push the work where needed
  • Proactively suggest alternative approaches to solving problems
  • Guide and inspire creative
  • Present effectively and as a credible storyteller in client meetings for new business
  • 5+ years managing and coaching a team

New Fitzco LLC is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.