Marketing Strategy Lead

1 month ago

New York, United States Russell Tobin & Associates Full time



What are we looking for in our Marketing Strategy Lead?

Job Title: Senior Manager, Multicultural & Inclusive Solutions
Location: New York, NY 10013
Duration: Sep 2024 - May 2025
Pay: $55-$63/hour depending on experience

Key Responsibilities:

  • Build strategic, authentic and creative marketing strategies that help our clients connect with diverse audiences building from existing cultural moments (i.e., Oscars, ESPY’s, etc.), new franchise development (i.e., content initiatives/platforms), and new product creation/facilitation
  • Leverage research and insights to ensure that our ideas and campaigns are rooted in data with a deep awareness of the cultural values of each audience segment
  • Ensure we have outcome-based measurement associated with key programs and opportunities; working with the Research team to facilitate and report out
  • Lead execution of MC&I Purposeful Initiatives (i.e. Project Elevate) in partnership with necessary stakeholders
  • Partner with Sales to ensure tracking of all solutions, executions, and budget management
  • Serve as a subject matter expert in multicultural and inclusive marketing; sharing that expertise with Streaming, Sports, Entertainment & Local Brand Solutions, Creative Works, Client Connect, Category Strategy, Sales Communications and other teams to ensure that our work is culturally relevant and inclusive to all diverse audiences
  • Support Learning & Development to build MC&I related training courses
  • Work closely with our brand leaders to identify & create new brand moments and tentpoles that can drive revenue, relevancy, and resonance
  • Manage the Company's Advertising relationship with Translation|UnitedMasters
  • Partner with Sales leads to attend client meetings to help sell through MC&I ideas/proposals
  • Accelerate relationships and partnerships with trade organizations, agencies and other vendors who specialize in multicultural & inclusive marketing
Required Experience:
  • 8+ years’ experience in media and marketing
  • Experience interfacing with high level executives, clients, agencies, and other key partners
  • Demonstrated skill at developing solutions targeting multicultural audiences
  • Highly developed written and verbal communication skills
  • Excellent presentation skill
  • Proficient in all digital media as well as Microsoft office and comparable programs
Education, Skills & Capabilities:
  • Bachelor’s degree minimum. Preferably a degree in Business, Marketing, Advertising, Technology or related field. Advanced degree a plus
  • Recognized for industry leadership (emphasis in multicultural & inclusive audiences and marketing)
  • Well-established reputation in the marketplace for delivering accelerated revenue growth
  • Be willing to take risks to ensure creative thinking and the best outcomes possible
  • Able to create solutions working across multiple teams and deal with ambiguity
  • Demonstrated ability to manage multiple projects and bring projects to successful execution on time and on budget
  • Ability to travel based on business needs

Benefits Info 
Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

#CB

Rate/Salary: $55-$63/hour depending on experience

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