Director, Health Brand Strategy

2 hours ago

New York, New York, United States Egg Strategy Full time
Job Description

Egg Strategy is a strategic consulting agency dedicated to helping clients find their true path forward. With creative rigor and genuine collaboration, we help uncover the truths that can inspire direction, change, and transformation for our clients.

We do this through our expertise in brand strategy, innovation, and consumer insight, which we deploy across our three business verticals of Consumer Packaged Goods (CPG), Health, and Lifestyle.

Job Overview

We're seeking a Director to work primarily within our Egg Health vertical. Candidates open to a hybrid in-office schedule in NYC, Chicago, or Denver are preferred, but we'll also consider strong candidates for remote opportunities (CA, MA, and DC excepted). We're looking for candidates with previous healthcare experience (pharmaceutical experience preferred), where the work centered around brand strategy, commercialization, and insights.

Egg strategists partner with patients, caregivers, care partners, consumers, and healthcare professionals to uncover deep insight, emotional and functional needs, and drivers of growth. We uncover patient and HCP journeys, reveal opportunities for innovation, and help define brand strategy and positioning.

Key Responsibilities

  • Lead qualitative market research projects centered around brand strategy, unbranded/branded communication, creation of new product positioning, messaging strategy, and innovation projects.
  • Develop and execute a wide range of insight-hunting research, business planning, customer collaborations, and ideation sessions.
  • Collaborate with cross-functional teams to drive business growth and innovation.
  • Develop and maintain strong relationships with clients and stakeholders.
  • Stay up-to-date with industry trends and best practices.

Requirements

  • 10+ years of strategic development and proven results on big brands, particularly helping to drive strategy and experience in commercialization of brands (pre-launch, launch, and inline).
  • Hands-on experience leading qualitative market research projects centered around brand strategy, unbranded/branded communication, creation of new product positioning, messaging strategy, and innovation projects.
  • Pharmaceutical brand-specific experience is essential.
  • Strong communication and collaboration skills.
  • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.

What We Offer

  • Competitive pay, incentives, and benefits.
  • Generous time off (PTO/Sick time/Holidays).
  • 401(k) plan.
  • Hybrid working schedule (remote possible for some locations).
  • Love to travel? 'Work away from home for up to 3 months a year' program.

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