Digital Marketing Strategist
4 hours ago
American Management Association (AMA) is seeking a skilled Marketing Manager to drive growth and success in our public seminar business. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing strategies to promote our products and services.
Key Responsibilities:
- Develop and execute multi-channel marketing plans to achieve revenue goals, focusing on the Artificial Intelligence product line.
- Collaborate with Learning Solution Managers to grow AI and other assigned portfolios.
- Analyze market trends, competitive data, and past results to inform public session scheduling recommendations.
- Contribute to the development and achievement of annual revenue goals for assigned seminars and new initiatives.
- Evaluate key marketing and financial indicators to assess strategy effectiveness and monitor progress against goals.
- Work with Creative Services and Digital Marketing teams to develop communications that build brand awareness and generate qualified leads.
- Support existing and new partnerships and reseller agreements, including data-driven assessments of partnership value.
- Act as liaison between AMA and partners, educating them about our new offerings.
- Develop post-partnership implementation plans and research new reseller opportunities.
Compensation details: $80,000 - $100,000 yearly salary.
AMA offers a dynamic and supportive work environment, with opportunities for professional growth and development.
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