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VP of Marketing Strategy

1 month ago

New York, New York, United States DoubleVerify Full time
Job Title: VP of Corporate Marketing

DoubleVerify is seeking a highly experienced VP of Corporate Marketing to lead our local marketing teams in creating and executing cross-channel marketing plans. This individual will oversee teams across the Americas, EMEA, and JAPAC, building off our corporate marketing strategy to develop local marketing plans that drive awareness, promote thought leadership, and support lead generation and communications initiatives targeting top prospects and customers in each region.

Key Responsibilities:
  • Collaborate closely with the CMO to define strategies and tactics that will enable DV to fortify its leadership position as a company that powers media quality and performance for top brands and agencies.
  • Develop marketing programs that accelerate revenue and market share growth.
  • Further DV's position as an industry thought leader, collaborating with cross-functional teams to establish the strategic planning and execution of large-scale content programs and priority research projects.
  • Work with Regional Directors to design and implement programs that maximize the effectiveness and efficiency of cross-channel customer marketing and communications, addressing the key needs of individual regions.
  • Partner with product marketing and commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities and needs.
  • Nurture and develop a talented team of local practitioners to achieve these goals.
  • Manage marketing budget and expenditures.
  • Maintain brand standards and ensure compliance across all marketing and communications channels.
Requirements:
  • Minimum Bachelor's degree in Marketing/Communications or related field; Master's degree preferred.
  • 10+ years' experience in marketing leadership and/or communications; previous working experience as a Marketing VP or Director for at least 3 years.
  • Experience managing and inspiring a team of contributors, both direct and indirect reports.
  • Demonstrated leadership, writing, and communication skills.
  • Experience executing market analysis and developing collateral in PowerPoint and other creative software.
  • Experience with lead-generation/ABM capabilities within Salesforce or similar CRM a plus.
What We Offer:

The successful candidate's starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. The estimated salary range for this role, based on the qualifications set forth in the job description, is between $185,000.00 and $320,000.00. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.