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Director of Product Marketing and Strategy

2 months ago

Redwood City, California, United States Zoomcar Full time
About the Role

We are seeking a highly skilled Director of Product Marketing and Strategy to join our team at Zoomcar. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive revenue growth, customer acquisition, and retention.

Key Responsibilities
  • Product Positioning and Messaging: Develop and maintain a deep understanding of our products and services, as well as our target market and customer needs. Create and execute product positioning and messaging strategies that differentiate us from competitors and resonate with our target audience.
  • Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market strategies that drive product adoption, customer engagement, and revenue growth. This includes developing sales enablement materials, product launch plans, and customer success strategies.
  • Sales Enablement: Work closely with sales teams to create compelling sales tools and collateral that effectively communicate our product features and benefits. Develop and maintain sales enablement materials, such as product demos, presentations, and brochures.
  • Customer Insights: Conduct customer and market research to gain insights into customer needs and feedback. Use these insights to inform and guide marketing strategies and product development.
  • Reporting and Analysis: Develop and maintain key performance indicators (KPIs) to measure the success of product marketing initiatives. Analyze data and provide insights to inform future marketing strategies.
Requirements
  • Strong Analytical Skills: Experience with data-driven marketing and analysis. Ability to collect, analyze, and interpret complex data sets.
  • Product Marketing Experience: Proven experience in product marketing, with a focus on developing and executing product positioning and messaging strategies.
  • Go-to-Market Strategy: Experience with developing and executing go-to-market strategies that drive product adoption, customer engagement, and revenue growth.
  • Sales Enablement: Experience with creating compelling sales tools and collateral that effectively communicate product features and benefits.
  • Customer Insights: Experience with conducting customer and market research to gain insights into customer needs and feedback.
  • Strong Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences.
What We Offer
  • Competitive Compensation: Competitive salary and bonus structure.
  • Benefits Package: Comprehensive benefits package, including medical, dental, and vision insurance.
  • Flexible Work Arrangements: Flexible work arrangements, including remote work options.
  • Professional Development: Opportunities for professional development and growth within the company.