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Head of Product and Sales Marketing
2 months ago
About Sastra Group:
Sastra Group is a forward-thinking retail technology firm that is at the forefront of integrating online and offline shopping experiences for consumers. Our clientele includes prominent retail and convenience businesses, and we have successfully partnered with several well-known retailers. With significant funding secured, we are positioned for substantial growth.
We are in search of a proactive Director of Product & Sales Marketing to become a vital member of our Go-To-Market team. In this pivotal role, you will spearhead product marketing initiatives and formulate the go-to-market strategy.
Key Responsibilities:
- Oversee the entire product marketing lifecycle.
- Implement market strategies for new offerings, which include conducting market research, competitive analysis, positioning, messaging, and launching promotional campaigns.
- Utilize marketing analytics and customer insights to discern market trends.
- Create engaging content across diverse formats such as brochures, videos, white papers, blog posts, case studies, webinar presentations, and social media.
- Collaborate with the Brand team on social media management and content creation.
- Develop sales enablement resources, tools, and training materials to assist the sales team in value-based selling across the complete product range.
- Identify customer pain points, define target market segments, and create customer personas to guide product marketing strategies.
- Formulate strategic playbooks for go-to-market initiatives, including enablement, lifecycle marketing, cross-selling strategies, and more.
- Aggregate and assess customer feedback and conduct research to identify trends and product gaps, developing actionable solutions such as collateral and training to empower Sales in addressing competitor objections.
- Collaborate with product management to align the vision for our roadmap with customer perspectives.
- Drive revenue growth and enhance conversion rates across key investment areas and new product introductions.
Qualifications:
- A minimum of 6 years of experience in product marketing and/or growth marketing, with a solid understanding of key growth drivers and channels (CRM, Incentives, Paid Media).
- Experience in retail technology, commerce cloud, or modern ERP systems is highly advantageous.
- Proficiency in content creation, digital marketing, email marketing, and an understanding of how these elements contribute to business growth in conjunction with sales and product development.
- Experience managing SEO/SEM agencies is a plus.
- Outstanding communication and presentation skills, with a proven track record of delivering clear and impactful customer-facing materials.
- Familiarity with Salesforce and other sales and marketing tools, including marketing automation platforms and analytics tools.
- Strong attention to detail, entrepreneurial spirit, creativity, open-mindedness, persistence, and a collaborative mindset.
- Self-motivated with the ability to establish programs from the ground up; readiness to take initiative and drive results.
