Head of Marketing Strategy

2 weeks ago

Austin, Texas, United States Renesas Electronics Full time
Job Overview

Company Overview
Renesas is a leading global semiconductor firm dedicated to creating a safer, healthier, and smarter world. Our mission is to enhance every endpoint's intelligence by providing innovative product solutions across automotive, industrial, infrastructure, and IoT sectors. Our extensive product range includes industry-leading MCUs, SoCs, analog and power products, as well as Winning Combination solutions that integrate these complementary offerings. We proudly serve the world's foremost electronics manufacturers, with our products being integral to everyday technology.

With a workforce of approximately 21,000 across more than 30 countries, Renesas fosters a collaborative culture rooted in five core principles: Transparency, Agility, Global Reach, Innovation, and Entrepreneurship. We are committed to diversity and inclusion, with initiatives and leadership dedicated to these values. At Renesas, we envision a sustainable future where technology simplifies our lives. Be part of the evolution in electronics and contribute to shaping the future.

Role Summary

As the Director of Marketing and Business Development for the Renesas Performance Core product line, you will oversee all marketing and business development initiatives within one of our most rapidly expanding product lines, which caters to data center, AI, networking, and other high-performance computing applications.

Your primary focus will be to drive business expansion across various market segments while acting as the business advocate for this product line. You will collaborate closely with the Sales and Field Application Engineering teams to secure design-ins that facilitate diversified revenue growth.

Key Responsibilities
  • Lead a small team of business development managers across the US and EMEA, working in tandem with the marketing team in Asia.
  • Engage with major cloud service providers and traditional OEMs to achieve design wins and drive revenue growth.
  • Coordinate Sales and FAEs in product promotion and business development activities globally.
  • Build and maintain strong, productive relationships with key technical and procurement stakeholders within the infrastructure customer base.
  • Analyze market and customer needs, collaborating with Product Managers to define product specifications and enhance product roadmaps.
  • Identify market opportunities and work with Product Managers, Sales, and Business Unit Management to capitalize on these prospects.
  • Conduct competitive research and monitor market dynamics, providing strategic recommendations for necessary actions.
  • Develop and refine customer presentations to effectively communicate our value proposition, ensuring impactful messaging.
  • Create and enhance product collateral, competitive analyses, customer presentations, and training materials for the field.
  • Achieve global design win targets.
Qualifications
  • Bachelor's degree in Electrical Engineering or related fields with over 15 years of experience in business development, field applications engineering, marketing, or similar roles.
  • MSEE or MBA is advantageous.
  • Strong understanding of power management applications and products.
  • Experience in data centers, servers, telecom, networking, and/or computing markets.
  • High energy, self-motivated, and proactive attitude.
  • Exceptional written and verbal communication skills, with the ability to present complex ideas clearly and effectively.
  • Strong interpersonal skills, capable of working collaboratively with teams across multiple global locations.
  • Ability to thrive in a fast-paced environment.
  • Proven track record of successfully launching products, securing design wins, and driving revenue growth.
Additional Information

The anticipated annual salary range for this position is $185,000 - $277,500. This role is also eligible for STI bonus opportunities and commission pay. The final offer will depend on geographic location, relevant experience, and candidate skillset.

Renesas provides a comprehensive range of elective benefits, including medical, health savings accounts (with applicable medical plans), dental, vision, flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to these options, benefited employees receive company-paid life insurance, AD&D, LTD, short-term medical benefits, paid sick leave, paid holidays, and accrued paid vacation. New employees will participate in a detailed benefits orientation to explore our extensive benefits and resources.

Renesas Electronics Corporation is committed to fostering a safer, smarter, and more sustainable future where technology enhances our lives. As a leading global provider of microcontrollers, we leverage our expertise in embedded processing, analog, power, and connectivity to deliver comprehensive semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure, and IoT applications, enabling billions of connected, intelligent devices that improve the way people work and live. Learn more about our mission and culture, which emphasizes Transparency, Agility, Global Reach, Innovation, and Entrepreneurship.

Renesas Electronics is an equal opportunity and affirmative action employer, dedicated to celebrating diversity and maintaining a work environment free from discrimination based on sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state, or local law.

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