Head of Marketing Strategy

2 weeks ago

Austin, Texas, United States Renesas Electronics Full time
Position Overview

Company Overview:
Renesas is a leading global semiconductor firm dedicated to creating a safer, healthier, and smarter world. Our mission is to enhance every endpoint's intelligence through innovative product solutions across automotive, industrial, infrastructure, and IoT sectors. With a diverse portfolio featuring industry-leading MCUs, SoCs, and power products, we are a vital partner to the world's foremost electronics manufacturers.

With a workforce of approximately 21,000 across over 30 countries, we embody a culture rooted in five core principles: Transparency, Agility, Global Reach, Innovation, and Entrepreneurship. Renesas is committed to fostering diversity and inclusion, supported by dedicated initiatives and leadership. We aim to build a sustainable future where technology simplifies our lives.

Role Responsibilities

As the Director of Marketing and Business Development for the Renesas Performance Core product line, you will oversee all marketing and business development initiatives for one of our rapidly expanding product lines, which serves data center, AI, networking, and other high-performance computing applications.

Your primary focus will be to drive business expansion across various market segments while acting as the business advocate for this product line. Collaboration with the Sales and Field Application Engineering (FAE) teams will be crucial to secure design-ins that contribute to diversified revenue growth.

  • Lead a small team of business development managers in the US and EMEA, while closely collaborating with the marketing team in Asia.
  • Engage with major cloud service providers and traditional OEMs to secure design wins and drive revenue growth.
  • Coordinate with Sales and FAEs on product promotion and business development efforts globally.
  • Build and maintain strong, productive relationships with key technical and procurement stakeholders within the infrastructure customer base.
  • Analyze market and customer needs, collaborating with Product Managers to define product specifications and enhance product roadmaps.
  • Identify market opportunities and work with Product Managers, Sales, and Business Unit Management to capitalize on these prospects.
  • Conduct competitive research and monitor market dynamics, providing strategic recommendations for necessary actions.
  • Prepare and continuously refine customer presentations to effectively communicate our value proposition, ensuring impactful messaging.
  • Develop product collateral, competitive analyses, customer presentations, and training materials for the field.
  • Achieve design win targets on a global scale.
Qualifications
  • Bachelor's degree in Electrical Engineering or related fields with over 15 years of experience in business development, field applications engineering, marketing, or similar roles.
  • MSEE or MBA is advantageous.
  • Familiarity with power management applications and products.
  • Experience in data centers, servers, telecom, networking, and/or computing markets.
  • High energy, self-motivated, and proactive attitude.
  • Exceptional written and verbal communication skills, with the ability to present complex ideas clearly and effectively.
  • Strong interpersonal skills, capable of working effectively with teams across multiple global locations.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Proven track record of successfully launching products, securing design wins, and driving revenue growth.
Additional Information

The expected annual compensation for this role ranges from $185,000 to $277,500, with eligibility for STI bonus opportunities and commission pay. Final offer amounts will depend on geographic location, relevant experience, and candidate skill set.

Renesas provides a comprehensive benefits package, including medical, health savings accounts, dental, vision, flexible spending accounts, life insurance, and more. Employees also receive company-paid life insurance, short-term medical benefits, paid sick leave, holidays, and accrued vacation time. New hires will participate in a detailed benefits orientation to explore our extensive offerings.

Renesas Electronics Corporation is committed to fostering a safer, smarter, and more sustainable future through technology that enhances daily life. As a leading global provider of microcontrollers, we leverage our expertise in embedded processing, analog, power, and connectivity to deliver complete semiconductor solutions. Our mission, To Make Our Lives Easier, is supported by our company culture, TAGIE, which emphasizes Transparency, Agility, Global Reach, Innovation, and Entrepreneurship. We strive to embed this culture in all our endeavors to succeed as a company and build trust with our diverse colleagues, customers, and stakeholders.

Renesas Electronics is an equal opportunity employer, dedicated to celebrating diversity and maintaining a work environment free from discrimination based on sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other protected status.

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