Marketing Director

6 days ago

San Francisco, California, United States Fortrea Full time
About Fortrea

Fortrea is a leading global contract research organization (CRO) with a strong commitment to scientific rigor and a proven track record of clinical development expertise. With a passion for delivering innovative solutions, Fortrea provides pharmaceutical, biotechnology, and medical device customers with a wide range of clinical development, patient access, and technology solutions across multiple therapeutic areas.

As a scaled leader in the HUB services and patient access market, Fortrea serves the biopharmaceutical industry with comprehensive patient support, product access, affordability, and adherence solutions. With a global presence and a team of over 19,000 staff operating in more than 90 countries, Fortrea is transforming drug and device development for partners and patients worldwide.

About the Role

We are seeking a dynamic and experienced Marketing Director to lead our strategic marketing efforts. This role is pivotal in driving all marketing strategies with a strong emphasis on field marketing and Account-Based Marketing (ABM). The successful candidate will possess a deep understanding of the healthcare industry, ideally in patient access services, and demonstrate a proven track record in developing and executing innovative marketing strategies and campaigns that drive growth and engagement.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies that align with Fortrea's goals and objectives.
  • Analyze market trends, customer insights, and competitive landscape to inform strategic marketing decisions and identify growth opportunities.
  • Manage the marketing budget, ensuring optimal allocation of resources to achieve the highest ROI.
  • Implement the brand relaunch, providing support to business leaders to understand and evolve the brand assets as needed.
  • Drive field marketing initiatives to increase brand visibility and engagement within targeted markets.
  • Design and execute ABM campaigns to effectively reach and engage key accounts, ensuring personalized and impactful communication.
  • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and integrated marketing efforts.
  • Oversee the creation and distribution of compelling marketing content, including digital, print, and event materials.
  • Measure and report on the effectiveness of marketing campaigns, using data and analytics to refine and improve strategies.
  • Foster strong relationships with external partners, vendors, and industry influencers to enhance marketing efforts and brand reputation.
Requirements and Skills
  • Bachelor's degree; MBA or advanced degree preferred.
  • Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role within the Pharmaceutical/Biotechnology industry.
  • Proven experience in developing and executing successful field marketing and ABM strategies.
  • Strong understanding of the patient access landscape and related services.
  • Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
  • Superior communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
  • Proficiency in marketing automation platforms, CRM systems, and other relevant marketing tools and technologies.
  • Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Creative and strategic thinker, with a passion for innovation and continuous improvement.

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