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Director of Performance Marketing Strategy

2 months ago

San Francisco, California, United States Databento Full time
About the Role

We are seeking a highly skilled Director of Performance Marketing Strategy to join our team at Databento. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives business growth and revenue.

Key Responsibilities
  • Develop and Implement Performance Marketing Strategies: Create and execute SEO and SEM strategies for product launches, track key metrics, and analyze the return on investment of various growth and marketing channels.
  • Content Creation and Advertising: Develop technical content and ads targeted at our audience of developers, and execute inbound and outbound marketing strategies and growth hacks.
  • Competitor Research and Analysis: Research competitors and their performance marketing strategies to stay ahead of the competition.
  • Collaboration and Decision-Making: Collaborate with executives to make informed decisions regarding the budget, branding, and direction of the company.
  • Brand Management: Develop and maintain a successful brand and image for Databento.
Desired Qualifications
  • Experience in Financial Market Data Industry: Proven experience in the financial market data industry, with a strong understanding of the market and its trends.
  • Marketing and Technical Skills: Experience launching SEO and SEM campaigns, daily usage of a CRM like Hubspot or Salesforce, and proficiency in programming languages like Python, C++, and Rust.
  • PLG and Inbound Marketing: Experience with product-led growth (PLG) and inbound marketing strategies.
  • Desire to Work in Fintech: A strong desire to work in the fintech industry and contribute to the growth and success of a fast-paced startup.
About Databento

Databento is a next-generation market data provider that offers a radical approach to data consumption. We power the world's largest finance and fintech institutions and lower the barrier of entry for small startups. Our team consists of former data users from top firms like Two Sigma, Belvedere, Pico, Flow Traders, and Tower Research.

We offer a range of benefits, including health, dental, disability, and life insurance, as well as 401(k) matching and visa sponsorships for full-time employees. We accommodate 100% remote work, with teammates living around the globe and paid in their local currency.

We are an equal employment opportunity employer and welcome applications from underrepresented groups. If you believe that you will need any type of accommodation, please let us know.