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Senior Director of Marketing
2 months ago
The Senior Director of Marketing is a high-visibility role responsible for leading the company's creative services, communication, and advertising plans, brand management, social media, websites, digital/print production, and distribution. This position will manage the Creative & Marketing team, lead the creation and implementation of marketing plans to meet sales and retention targets, and elevate brand recognition to improve customer experience and loyalty.
Key Responsibilities- Create and Implement Strategic Marketing Initiatives: Develop and execute B2B go-to-market initiatives to surpass lead generation goals, and initiate inbound marketing campaigns to acquire fresh leads.
- Align Marketing Strategies with Business Objectives: Work closely with the executive team to align new marketing strategies with business objectives and product development.
- Monitor and Analyze Marketing Metrics: Monitor and analyze marketing metrics across channels, overseeing reports and dashboards, and providing data-driven recommendations to enhance campaigns consistently.
- Develop Creative Strategy and Oversee Execution: Develop creative strategy and oversee the execution of marketing deliverables, including digital/print brochures, PowerPoint templates, email campaigns, mobile communications, display ads, and event displays.
- Establish and Maintain the Company's Brand: Establish, maintain, and build the company's brand through various print, online, and experiential platforms, ensuring adherence to brand guidelines in all corporate and strategic partner collateral.
- Manage Key Digital Marketing Platforms: Manage key digital marketing platforms such as LinkedIn, Facebook, Instagram, etc.
- Manage Marketing Analytics Tools: Manage and develop direct reports.
- Perform Other Related Duties: Perform other related duties as assigned.
- Bachelor's Degree in Marketing or Communications: Bachelor's Degree in marketing or communications. Master's degree (highly preferred).
- Minimum of 8 Years of Experience: Minimum of 8 years of experience working in the marketing department.
- Strong Analytical Skills: Strong analytical skills to review business KPIs and optimize campaigns accordingly.
- Proficiency with Marketing Tools: Proficiency with Google Analytics, Mailchimp, and other similar tools.
- Experience Marketing SaaS Products: Experience marketing SaaS products in a B2B environment.
- Experience in SEO and Email Marketing: Experience in developing and implementing SEO programs and email marketing campaigns.
- Excellent Communication Skills: Excellent communication skills, both written and verbal, and experience presenting to a high-level audience.
- Ability to Manage Multiple Priorities: Ability to manage multiple priorities and meet tight deadlines within a team environment with demonstrated success in meeting project deliverables and implementing complex and large-scale initiatives.
- Demonstrated Leadership Qualities: Demonstrated leadership qualities and high standards of competence, integrity, professionalism, and the ability to manage a diverse workforce.
- Experience with Start-up Environments: Experience with start-up environments.
- Understanding of Legal Industry Methodology: Has a solid understanding of legal industry methodology and/or experience in SaaS companies.
