Brand Marketing Director

1 week ago


San Francisco, California, United States Gap Inc. Full time
Job Summary

We are seeking a highly experienced Brand Marketing Director to lead our omni-channel seasonal marketing strategy and implementation. This key role will focus on bringing big brand and product ideas to life across all major touchpoints effectively.

Key Responsibilities
  • Develop and execute seasonal campaign briefs and marketing creative
  • Lead product marketing and messaging for the season
  • Collaborate with cross-functional teams to test and optimize marketing initiatives
  • Present marketing strategies to senior leadership
  • Support key strategic growth initiatives
Requirements
  • 6-8 years of brand marketing experience in fashion/apparel or consumer brands
  • Knowledge of Sports/Fitness/Outdoor industry
  • Experience marketing to Mom and Gen Z audiences
  • Strong understanding of retail, print, and digital marketing
  • Proven track record of driving business results through marketing strategies
  • Leadership and collaboration skills
  • Detail-oriented, organized, and self-motivated
  • Experience working in a fast-paced environment
  • Strong project management skills
About the Role

This is an exciting opportunity to drive innovative marketing strategies and contribute to the growth and success of the business. As a key member of the Athleta Brand Marketing team, you will have the opportunity to work closely with cross-functional teams to bring big brand and product ideas to life.



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