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Executive Director of Marketing

2 months ago


San Francisco, California, United States Beautiful Full time
About the Role

We are seeking a highly experienced and skilled Executive Director of Marketing to join our team at Beautiful. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategy to drive business growth and revenue.

Key Responsibilities
  • Marketing Strategy and Planning: Develop and execute a comprehensive marketing strategy that aligns with our business objectives and drives revenue growth.
  • Team Leadership: Lead and manage a high-performing marketing team, providing guidance, coaching, and development opportunities to ensure they have the skills and resources needed to succeed.
  • Brand Management: Develop and maintain a strong brand identity that resonates with our target audience and supports our business goals.
  • Campaign Execution: Plan, execute, and measure the success of multi-channel marketing campaigns to drive customer acquisition and retention.
  • Marketing Analytics: Develop and maintain a robust marketing analytics framework to measure campaign effectiveness and inform data-driven decision making.
  • Partnership and Collaboration: Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and drive business outcomes.
Requirements
  • Proven Experience: Minimum 7 years of experience in a leadership role within the prosumer SaaS industry, with a minimum of 2 years served as a Vice President in Marketing.
  • Product-Led Growth Experience: Proven ability to implement and optimize product-led growth strategies to drive scalable growth.
  • Enterprise Marketing Experience: Over 4 years of B2B enterprise marketing, supporting sales teams selling software to large corporations.
  • Sales-Led Marketing Expertise: Proficient in securing customers for prosumer software across diverse channels, with a focus on acquiring small and mid-market teams at scale.
  • Proactive Team Leadership: Demonstrated success in assessing team strengths and making necessary adjustments for optimal performance.
  • Mastery of Marketing Attribution: Sophisticated understanding of marketing attribution models and methodologies, encompassing both B2B and B2C perspectives.
  • Expertise in Marketing Analytics: Adept at leveraging marketing analytics and data-driven decision-making to inform strategies and drive results.
What We Offer
  • Competitive Compensation and Benefits: We offer a competitive salary and benefits package, including 100% medical, dental, and vision insurance coverage for employees and 60-65% coverage for dependents.
  • Equity and Stock Options: We offer a comprehensive equity and stock option plan to ensure our team members are invested in our success.
  • Professional Development Opportunities: We are committed to helping our team members grow and develop their skills, with opportunities for training, mentorship, and career advancement.
  • Flexible Work Arrangements: We offer a flexible work arrangement policy that allows our team members to work from anywhere and maintain a healthy work-life balance.