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Global Marketing Director
2 months ago
We are seeking a highly experienced and skilled Global Marketing Director to join our team at Worldcoin. As a key leader, you will be responsible for developing and executing marketing strategies and executions that drive awareness, positive brand sentiment, and growth around the world for the Worldcoin project.
Key Responsibilities- Marketing Strategy: Develop and execute a comprehensive global marketing strategy that aligns the Worldcoin vision with the work we bring to market. Define target markets, audience segments, and key performance indicators (KPIs) for key regions and product launches.
- Market Expansion: Develop strategies to enter new markets effectively. Adapt marketing campaigns to cater to local cultural insights, market dynamics, and policy and regulatory dynamics.
- Leadership and Collaboration: Foster a culture of innovation, creativity, collaboration, and high performance. Lead and collaborate effectively within the integrated marketing and comms team, regional market operating teams, and other departments to maintain consistency in messaging and branding, and help elevate both.
- Brand Management: Maintain and enhance the organization's global brand identity, ensuring it resonates with diverse cultural and linguistic backgrounds. Oversee the development and implementation of different brand initiatives across the organization.
- Product Marketing: Collaborate closely with cross-functional teams to develop and execute global product marketing strategies. Ensure consistent and effective product positioning, messaging, and promotion across all markets.
- Digital Marketing: Oversee global digital marketing efforts, including SEO, SEM, and online advertising campaigns. Monitor and analyze the performance of global digital marketing initiatives and optimize them for maximum ROI.
- Analytics and Reporting: Utilize analytics tools to measure the performance of global marketing initiatives. Make data-driven decisions to optimize marketing efforts and report on key metrics.
- Budget Management: Manage budgets efficiently, allocating resources effectively for maximum impact while ensuring compliance with financial guidelines.
- Partnerships and Agency Management: Identify global partnerships, collaborations, and marketing opportunities. Manage relationships with global marketing agencies and vendors, ensuring delivery of creatively impactful work, services, and impact on the business.
We are looking for a highly experienced and skilled marketing professional with a proven track record of success in global marketing leadership roles. You should have a deep understanding of international markets, cultural nuances, and global business practices. You should also have strong strategic thinking and problem-solving skills, as well as exceptional communication skills to effectively collaborate with diverse teams and regions.
Key qualifications include:
- Extensive experience in marketing leadership roles with a global focus
- In-depth understanding of international markets, curiosity around cultural nuances, and global business practices
- Strong strategic thinking and problem-solving
- Exceptional communication skills to effectively collaborate with diverse teams and regions
- Creative thinking and innovation to develop effective global marketing strategies and campaigns
- An open and collaborative office space
- Unlimited PTO
- Monthly phone reimbursement or a company device
- Daily DoorDash credit for in-office meals
- Top-tier medical, dental, vision insurance
- 401k + employer match program
The reasonably estimated salary for this role at Worldcoin ranges from $190,000 - $250,000, plus a competitive long-term incentive package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Worldcoin offers a wide range of best-in-class, comprehensive, and inclusive employee benefits for this role, including healthcare, dental, vision, and mental health benefits, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend, and much more.
