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Strategic Marketing Director

2 months ago

San Francisco, California, United States Pacira BioSciences, Inc. Full time
About Pacira BioSciences, Inc.

Pacira BioSciences, Inc. is a leading provider of innovative non-opioid pain management and regenerative health solutions dedicated to improving outcomes for healthcare professionals and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.

Why Work with Us?

We're a company that's driven by our mission to improve patient outcomes. Our inclusive culture fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. We're a team of dedicated professionals who are passionate about what we do, and we're looking for like-minded individuals to join us.

Job Summary:

The Senior Director, Portfolio Strategy Marketing will lead the strategic execution of portfolio marketing initiatives and product lifecycle management within our Portfolio Strategy & Market Access Marketing team. This role is responsible for developing and implementing comprehensive strategies that drive the growth and success of Pacira's portfolio. The ideal candidate will have a strong background in the analysis of market trends and the competitive landscape to identify opportunities for generating value to patients and meeting their needs.

Key Responsibilities:
  • Contribute to leading portfolio planning processes and executing strategic marketing plans for the product portfolio, aligning with overall business objectives and market opportunities.
  • Identify and prioritize portfolio growth opportunities, leveraging market research, competitive analysis, and industry trends.
  • Collaborate with cross-functional teams, including Sales, R&D, Medical Affairs, and Market Access, to ensure alignment and integration of portfolio planning and processes.
  • Provide portfolio lifecycle management leadership related to opportunity prioritization, line extension development, and new launches.
  • Lead the execution of portfolio positioning, branding, and messaging strategies.
  • Monitor and analyze portfolio performance, adjusting strategies as needed to optimize market share and profitability.
  • Partner with development teams to ensure product development programs align with commercial strategic objectives.
  • Build and maintain strong relationships with key stakeholders, including internal teams, healthcare professionals, and external partners.
  • Track and report on budget performance, providing insights and recommendations for optimization.
Requirements:
  • Bachelor's degree in marketing, or a related field; MBA or advanced degree preferred.
  • Minimum of 10 years of experience in pharmaceutical marketing and/or pharmaceutical insights and analytics, with a focus on portfolio strategy.
  • Minimum 4 years' experience in sales or closely related customer-facing role preferred.
  • Prior experience in orthopedic marketing preferred.
  • Prior experience in anesthesia or closely related specialty preferred.
Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities:
  • Proven track record of developing and executing successful marketing strategies for a diverse product portfolio.
  • Demonstrated strong customer insights and analytical skills.
  • Strong project and process management skills, including the ability to manage multiple projects, set priorities, and meet deadlines.
  • Demonstrate ability to work effectively in complex, rapidly changing environments.
  • Excellent oral and written English communication skills.
  • Solid financial and business acumen; analytical mindset; demonstrated strong analytical skills.
  • Ability to travel up to 50%.
Work Environment:

The work environment is consistent with a typical pharmaceutical office environment with offices and cubicles.

Benefits:
  • Medical, Prescription, Dental, Vision Coverage
  • Flexible Spending Account & Health Savings Account with Company match
  • Employee Assistance Program
  • Mental Health Resources
  • Disability Coverage
  • Life insurance
  • Critical Illness and Accident Insurance
  • Legal and Identity Theft Protection
  • Pet Insurance
  • Fertility and Maternity Assistance
  • 401(k) with company match
  • Flexible Time Off (FTO) and 11 paid holidays
  • Paid Parental Leave