Vice President of Marketing and Advertising

2 weeks ago

Phoenix, Arizona, United States JLL Full time

JLL enables you to create a more promising future.

At JLL and JLL Technologies, our team is dedicated to transforming the real estate landscape for a better tomorrow by integrating top-tier services, consultancy, and technology for our clients. We are focused on attracting the most skilled and talented individuals, empowering them to flourish, build meaningful careers, and discover a sense of belonging. Whether you possess extensive experience in commercial real estate, skilled trades, or technology, or are eager to transition your relevant expertise into a new sector, we invite you to join our team as we work towards a brighter future.

The Vice President of Marketing and Advertising is accountable for driving revenue and enhancing customer experiences for the company's managed properties through out-of-home media placements, brand activations, events, sponsorships, and national account leasing initiatives.

This role involves close collaboration with media firms, advertising and marketing agencies, and retail brands to secure new business opportunities and maintain existing partnerships, along with other assigned responsibilities.

Reporting to the EVP/Director of Max (JLL's specialty leasing division), the individual in this role will strive to meet company revenue targets while assisting with corporate Max initiatives, including new business proposals, budgeting and forecasting, financial analysis, and client presentations.

Key Responsibilities

Revenue Generation and Business Development

  • Identify and secure retailers, brand activation opportunities, advertising partnerships, and sponsorships through proactive outreach, networking, and participation in relevant trade shows and conferences.
  • Build new relationships and manage ongoing partnerships with media companies, third-party agencies, brand marketers, and retail partners.
  • Take ownership of maximizing revenue by pursuing new national accounts and expanding current short-term agreements.
  • Monitor and assess the performance of national account objectives for JLL-managed properties and portfolios. Develop tailored client solutions that align with their advertising goals, communicate the advantages of media in commercial real estate settings, and consistently close large-scale advertising, event, sponsorship, or promotional initiatives.
  • Oversee the entire deal process, from prospecting and negotiation to unit design, agreement execution, move-in facilitation, performance verification, and sales reporting.
  • Maintain a thorough understanding of consumer needs, merchandising, and market trends.
  • Collaborate closely with corporate leasing teams and local specialty leasing teams to enhance opportunities, ensuring revenue targets are met.
  • Regularly update the prospect and pipeline report.

Financial Performance

  • Achieve annual financial objectives.
  • Provide timely and accurate financial data.
  • Assist in the development, assessment, and precise submission of budgets, national account productivity, and forecasts.
  • Monitor and manage national accounts' accounts receivable to ensure adherence to A/R Policies & Procedures.
  • Track proof of performance and/or sales results of national accounts.
  • Review and confirm timely commission billings for accuracy.

Management and Operations

  • Collaborate with Property Management teams to effectively achieve new business objectives and ensure client satisfaction.
  • Facilitate effective internal communication regarding National Account activities, milestones, and resources, utilizing platforms such as SharePoint and OneDrive.

Client Relationships

  • Develop and implement customized client service strategies for each assigned client.
  • Successfully meet revenue targets established by designated clients.
  • Foster strong relationships to position JLL as the preferred partner.

Additional Responsibilities / Special Projects

  • Manage all daily aspects of national advertising/media and ancillary revenue initiatives.
  • Coordinate with property managers to facilitate multi-center, new business opportunities, and specialty media and digital media campaigns.
  • Support new business requests for National Accounts, including providing information for proposals and client meetings.
  • Perform additional duties and tasks as assigned.

Qualifications

  • A Bachelor's Degree in Business, Marketing, or Real Estate is preferred.
  • The ideal candidate will possess 3-5 years of proven experience in a similar capacity.
  • Candidates with agency and commercial real estate backgrounds are highly preferred.
  • A Real Estate License must be obtained shortly after employment.
  • Proficiency in Microsoft Office products, including Word, Excel, and PowerPoint, is essential.
  • Willingness to travel up to 20-30%.

Skills and Knowledge

  • Exceptional interpersonal skills for effective collaboration and communication with a diverse group of stakeholders.
  • Strong organizational skills, capable of managing time and prioritizing tasks effectively.
  • Ability to independently manage tasks and projects while maintaining productivity in a fast-paced environment.
  • Self-motivated and results-oriented, with a high level of energy and the ability to work efficiently without direct supervision.
  • Proficient in both independent and collaborative work within a team setting.
  • Strong business acumen, able to articulate the financial implications of opportunities and collaborate with colleagues on their impact.
  • Familiarity with commercial real estate, particularly in the context of media, short-term leasing, and ancillary revenue.
  • Demonstrates innovative problem-solving skills.
  • Strong negotiation and deal-closing abilities.
  • Committed to personal and professional development, as well as the growth of colleagues in the field.

Benefits

  • Join an industry leader and contribute to the future of commercial real estate.
  • Significant investment in advanced technology to enhance your work.
  • Comprehensive and competitive benefits package.
  • A supportive, inclusive, and diverse work environment designed for your growth and well-being.
  • Opportunities to make a meaningful impact on the community and environment through sustainability initiatives.

Compensation

The estimated total compensation range for this position is: 120,000.00 – 145,000.00 USD per year. This range includes total compensation, including bonuses, if applicable. The provided range is an estimate and not guaranteed, as employment offers are based on education, experience, skills, abilities, geographic location, internal equity, and market data alignment.

Work Environment:

This position offers remote work flexibility.

Equal Opportunity Employer:

JLL is an Equal Opportunity Employer and is committed to providing reasonable accommodations to individuals with disabilities. If you require an accommodation during the employment process, please reach out to us for assistance.

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