Director - US Customer Loyalty Marketing Strategy Lead

3 days ago


New York, New York, United States AMEX Full time

About the Role

The Director, US Customer Loyalty Marketing Strategy will be responsible for driving improvement and innovation across Loyalty journeys and communications. This role will innovate on how we go-to-market with a customer-centric approach, driving cohesion across our communications, to lead the evolution of Card-first to Member-first marketing.

Key Responsibilities:

  • Organize and lead critical centralized Customer Loyalty Marketing Strategy team, focused on evolution from Card loyalty journeys to Member loyalty journeys.
  • Lead cross-channel work across core Blue Box partners, including Membership Onboarding and Recognition digital strategies, ADA needs, Agency management across USCLM, Analytics needs and prioritization across USCLM.
  • Collaborate with cross functional teams to ensure alignment and prioritization against business goals.
  • Develop approach to lead strategies in partnership with core content / journey owners in USCLM.
  • Lead partnership with Go-to-Market and Strategy team in USCM.
  • Utilize data- drive insights to measure the success of marketing campaigns and make informed decisions that aid in fewer= bigger.
  • Create clear work plans, prioritization and regularly reporting on key performance indicators, adjusting strategies as needed to achieve plan.

Qualifications

  • Experienced + proven marketer and leader with channel and customer experience.
  • Proven experience in a senior marketing role with a focus on digital marketing and demonstrated success in leading large marketing teams and driving cross functional collaboration.
  • Strong knowledge of email systems, marketing technology and analytical tools.
  • Strategic thinker with the ability to work through unstructured problems and develop clear action plans and priorities.
  • Data-driven marketer with expertise in leveraging data to make decisions, drive prioritization and demonstrate impact.
  • Excellent communication and interpersonal skills, with the ability to articulate compelling vision for best- in-class, human centric marketing.
  • Strong presentation skills; effective communicator at all levels of organizations.
  • High energy, self-starter, team-oriented, innovative and entrepreneurial spirit.
  • Service and customer-first orientation is a must

What We Offer

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities


  • New York, New York, United States Pixi Full time

    About PixiPixi is a leading global beauty company that has been a pioneer in the industry since its establishment in 1999. Our mission is to provide high-quality, innovative products that cater to the diverse needs of our customers. We are committed to delivering exceptional customer experiences and building long-lasting relationships with our clients.Job...


  • New York, New York, United States Credo Beauty Full time

    Position: Digital Marketing ManagerLocation: RemoteAbout Credo Beauty:Credo Beauty stands as a leading advocate in the clean beauty sector, dedicated to promoting healthy beauty standards and empowering consumers to make informed choices about their products.Position Overview:We are on the lookout for a talented and enthusiastic Digital Marketing Manager to...


  • New York, New York, United States Solomon Page Full time

    About the RoleWe are seeking a highly skilled Retention Marketing Manager to join our team at Solomon Page. As a key member of our sales team, you will be responsible for developing and executing strategies to drive customer loyalty, retention, and lifetime value.Key ResponsibilitiesDevelop and Execute Retention Strategies: Create and implement comprehensive...


  • New York, New York, United States TopView Sightseeing Full time

    Job Description**About TopView Sightseeing**TopView Sightseeing is a leading provider of unique experiences and software solutions for tourists and locals around the world. With a strong presence in major cities, we are expanding our global footprint and seeking a highly ambitious professional to lead our marketing efforts.**Job Summary**We are looking for a...


  • New York, New York, United States PubMatic, Inc. Full time

    Director, Customer MarketingLocation: New York, NY, USDepartment: MarketingWe are seeking an experienced Director of Customer Marketing to establish and lead this essential function within our organization. Reporting to the Vice President of Product Marketing, this role requires a dynamic marketer capable of both strategic oversight and tactical execution....


  • New York, New York, United States T2D2 Full time

    Job OverviewAt T2D2, our marketing efforts focus on comprehending the needs of asset owners and their engineering teams, while effectively communicating how our offerings can meet those needs. We are seeking a seasoned and adaptable marketing director who is eager to take on this challenge and more. The ideal candidate will possess a robust background in...


  • New York, New York, United States T2D2 Full time

    Job OverviewAt T2D2, our marketing approach revolves around comprehending the needs of asset owners and their engineering teams, while effectively communicating how our offerings can fulfill those needs. We are seeking a seasoned and adaptable marketing director who is eager to take on this challenge and more. The ideal candidate will possess a robust...


  • New York, New York, United States PDX Full time

    Job DescriptionJob Title: Associate Director, StrategyAbout PDX:PDX is a leading provider of marketing solutions, dedicated to helping businesses grow and thrive in a rapidly changing market. We offer a dynamic and supportive work environment, with a focus on innovation, collaboration, and employee development.Job Summary:We are seeking a highly skilled and...


  • New York, New York, United States Solomon Page Full time

    Our client is seeking to fill the position of Customer Retention Strategy Manager. This role will spearhead initiatives across email, SMS, loyalty, and direct mail channels to enhance customer loyalty, maximize lifetime value, and mitigate churn while achieving sales goals. The individual will be accountable for activation within the customer data platform...


  • New York, New York, United States PubMatic, Inc. Full time

    Director of Customer MarketingLocation: New York, NY, USDepartment: MarketingWe are seeking an experienced Director of Customer Marketing to spearhead our marketing initiatives. Reporting to the Vice President of Product Marketing, this role requires a dynamic marketer who can navigate both strategic and operational aspects of building this new function. The...


  • New York, New York, United States TopView Sightseeing Full time

    Position OverviewAt TopView Sightseeing, we are dedicated to crafting exceptional experiences for travelers and locals alike. Our innovative approach combines technology with adventure, allowing us to expand our reach globally. We are seeking a Director of Marketing to spearhead our marketing initiatives and drive our brand's growth.Key...


  • New York, New York, United States PubMatic, Inc. Full time

    Director, Customer MarketingLocation: New York, NY, USDepartment: MarketingWe are seeking an experienced Director of Customer Marketing to establish and lead this essential function within our organization. Reporting to the Vice President of Product Marketing, this role requires a dynamic marketer who is both strategic and hands-on, contributing to the...


  • New York, New York, United States Solomon Page Full time

    About the RoleWe are seeking a highly skilled DTC Retention Manager to join our team at Solomon Page. As a key member of our Sales department, you will be responsible for leading email, SMS, loyalty, and direct mail programs to drive customer loyalty, lifetime value, and churn prevention.Key ResponsibilitiesDevelop and Execute Retention Strategies: Create...


  • New York, New York, United States TopView Sightseeing Full time

    Position OverviewAt TopView Sightseeing, we are redefining the way people experience travel and adventure. As a leader in the tourism industry, we leverage cutting-edge technology to create unparalleled experiences for our customers. We are seeking a Director of Marketing to spearhead our marketing initiatives across our diverse range of products and...


  • New York, New York, United States StoreBound Full time

    Position OverviewSalary: up to 120KRole Summary:We are in search of a forward-thinking and seasoned Marketing Strategy Director who will be instrumental in enhancing our brand visibility across multiple channels. This vital team member will manage our media initiatives, influencer collaborations, and social media platforms to drive return on investment,...


  • New York, New York, United States VMLY&R Full time

    About the RoleWe are seeking a highly skilled and experienced Brand Strategy Director to join our team at VMLY&R. As a key member of our strategy team, you will be responsible for leading research initiatives, developing customer journeys, and crafting compelling brand positioning.Key ResponsibilitiesLead research initiatives to uncover marketing and...


  • New York, New York, United States Saks OFF 5TH Full time

    About This Position:Saks OFF 5TH is a leading luxury off-price retailer, offering a unique shopping experience to fashion-conscious customers. As the Director of Loyalty & Credit, you will play a critical role in shaping our customer retention strategy and driving business growth.Key Responsibilities:Develop and execute a comprehensive loyalty and credit...

  • Marketing Director

    2 months ago


    New York, New York, United States Corecruitment Ltd Full time

    Marketing Director - RestaurantsNew York, NY$120,000Our client is a growing hospitality group with an amazing concepts and company culture. They are currently expanding in the American market and looking for a Marketing Director to join their teamIf you're looking to join a company that is dynamic, forward thinking then please keep readingKey...


  • New York, New York, United States Bitly Full time

    Job SummaryWe are seeking a highly experienced and strategic Director, Digital Marketing Strategy to join our team at Bitly. As a key member of our global marketing team, you will be responsible for driving revenue growth through user experience, capturing demand through non-paid channels, and maximizing the impact of our digital presence.About the RoleThe...


  • New York, New York, United States Morgan Ryder Full time

    Director of MarketingSpecialized EquipmentNorth America East CoastAre you an experienced marketing leader with a strong interest in specialized equipment? Do you excel in crafting innovative marketing strategies and executing essential marketing initiatives? If this resonates with you, we have an exciting opportunity available.Morgan Ryder is a prominent...