Director - US Customer Loyalty Marketing Strategy Lead
3 days ago
About the Role
The Director, US Customer Loyalty Marketing Strategy will be responsible for driving improvement and innovation across Loyalty journeys and communications. This role will innovate on how we go-to-market with a customer-centric approach, driving cohesion across our communications, to lead the evolution of Card-first to Member-first marketing.
Key Responsibilities:
- Organize and lead critical centralized Customer Loyalty Marketing Strategy team, focused on evolution from Card loyalty journeys to Member loyalty journeys.
- Lead cross-channel work across core Blue Box partners, including Membership Onboarding and Recognition digital strategies, ADA needs, Agency management across USCLM, Analytics needs and prioritization across USCLM.
- Collaborate with cross functional teams to ensure alignment and prioritization against business goals.
- Develop approach to lead strategies in partnership with core content / journey owners in USCLM.
- Lead partnership with Go-to-Market and Strategy team in USCM.
- Utilize data- drive insights to measure the success of marketing campaigns and make informed decisions that aid in fewer= bigger.
- Create clear work plans, prioritization and regularly reporting on key performance indicators, adjusting strategies as needed to achieve plan.
Qualifications
- Experienced + proven marketer and leader with channel and customer experience.
- Proven experience in a senior marketing role with a focus on digital marketing and demonstrated success in leading large marketing teams and driving cross functional collaboration.
- Strong knowledge of email systems, marketing technology and analytical tools.
- Strategic thinker with the ability to work through unstructured problems and develop clear action plans and priorities.
- Data-driven marketer with expertise in leveraging data to make decisions, drive prioritization and demonstrate impact.
- Excellent communication and interpersonal skills, with the ability to articulate compelling vision for best- in-class, human centric marketing.
- Strong presentation skills; effective communicator at all levels of organizations.
- High energy, self-starter, team-oriented, innovative and entrepreneurial spirit.
- Service and customer-first orientation is a must
What We Offer
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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