Director of Marketing Strategy

7 days ago

New York, New York, United States T2D2 Full time
Job Overview

At T2D2, our marketing approach revolves around comprehending the needs of asset owners and their engineering teams, while effectively communicating how our offerings can fulfill those needs. We are seeking a seasoned and adaptable marketing director who is eager to take on this challenge and more. The ideal candidate will possess a robust background in orchestrating B2B SaaS marketing initiatives and will be adept at managing both daily marketing operations and overarching strategic planning, excelling under tight deadlines and evolving requirements. If you are a collaborative individual who thrives on the rewarding challenge of brand development, we would like to connect with you.

Key Responsibilities
  • Define market positioning, identify target demographics, and formulate marketing strategies with clear objectives across various channels and segments.
  • Oversee the implementation of marketing initiatives from inception to completion, utilizing internal resources and fostering teamwork.
  • Evaluate customer feedback, market trends, and industry best practices to devise effective marketing strategies.
  • Develop, maintain, and analyze performance metrics across multiple platforms, extracting valuable insights for future campaign planning and market entry strategies, accompanied by formal proposals and tactical recommendations.
  • Manage email, performance, and web marketing campaigns to design, test, and refine lead nurturing approaches.
  • Build and lead a marketing team from the ground up, including future recruitment and oversight of marketing personnel.
Daily and Monthly Duties
  • Design and execute multi-channel marketing campaigns throughout the customer journey, ensuring cohesive messaging across all platforms, including email marketing, digital advertising, and event strategies.
  • Continuously monitor and manage our digital advertising and CRM platforms, making adjustments based on performance analytics and metrics.
  • Collaborate with the creative team to produce necessary marketing materials and visual content to support campaigns.
  • Draft creative briefs and steer creative direction to achieve objectives for all promotional and public-facing communications, encompassing print, digital, and video formats.
  • Oversee content management and updates for customer and internal communication points, establishing budget parameters, participating in events, documenting processes, and providing additional sales support.
  • Collect customer and market insights to refine outreach strategies, enhance customer conversion rates, and generate high-quality leads.
  • Assess the effectiveness and impact of ongoing marketing initiatives through tracking and analysis, optimizing as needed.
  • Present concepts and final outputs to internal and external stakeholders, and engage with senior management regarding marketing programs, strategies, and financial plans.
Qualifications
  • Bachelor's degree in marketing, business, or a related discipline.
  • Previous experience in B2B marketing.
  • Experience collaborating with trade associations and industry events.
  • Exceptional written and verbal communication abilities.
  • Demonstrated experience in developing marketing strategies and campaigns.
  • Strong project management, multitasking, and decision-making capabilities.
  • Metrics-driven mindset with a flair for creativity.
  • Familiarity with marketing automation and CRM software.
  • Experience with platforms such as HubSpot, Google Analytics, LinkedIn Ads, Google Ads, and Facebook Ads.
  • Prior experience leading a marketing team.
Preferred Qualifications
  • Background in the real estate, engineering, or construction sectors.
  • Expertise in online marketing and social media strategies.
  • Proven track record in designing interactive applications and networking platforms.
  • Willingness to travel as required.
  • Established connections with press and media outlets.

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