Marketing Strategy Director

7 days ago

New York, New York, United States StoreBound Full time
Position Overview

Salary: up to 120K

Role Summary:

We are in search of a forward-thinking and seasoned Marketing Strategy Director who will be instrumental in enhancing our brand visibility across multiple channels. This vital team member will manage our media initiatives, influencer collaborations, and social media platforms to drive return on investment, enhance brand recognition, capture market share, cultivate essential partnerships, and engage with our varied customer demographic.

The ideal candidate is an outstanding communicator who effectively guides cross-functional teams in support of new initiatives and product introductions for optimal impact. A passion for brand development, content generation, and a strong command of negotiation and communication skills are essential. Familiarity with contract negotiations, pricing strategies, profitability, and sales contributions is crucial. The candidate must work collaboratively with Creative, Product Marketing, and eCommerce teams, while also fostering cross-departmental partnerships across Sales, Operations, and Finance, demonstrating a proactive approach to identifying future opportunities and delivering measurable returns.

Core Responsibilities:

Social Media Oversight:

  • Formulate and execute innovative social media strategies aimed at boosting followers, engagement, and brand visibility, while also driving traffic and sales.
  • Oversee the management of all social media profiles, collaborating with our Brand Ambassador and Social Media Assistant Manager, contractors, and contributors to ensure content remains fresh, relevant, and aligned with our brand ethos.

Influencer Collaborations:

  • Identify and partner with influencers and brand ambassadors who align with our brand values and support our marketing objectives.
  • Negotiate agreements and manage influencer relationships, ensuring content aligns with marketing strategies.

Media Strategy and Execution:

  • Develop and manage media strategies encompassing digital, print, and broadcast channels.
  • Oversee the creation and distribution of press releases and maintain relationships with media representatives.
  • Support company events, promotions, and trade shows, capturing highlights for media, website, blog, and social media.
  • Manage external media agencies effectively.

Team Development:

  • Lead and mentor a team of marketing professionals within the Marketing & D2C division, fostering a collaborative and innovative workplace.
  • Establish clear team objectives and performance indicators, conducting regular performance evaluations.

Brand Strategy Formulation:

  • Contribute to the overarching brand strategy for StoreBound's portfolio, ensuring consistency across all marketing channels.
  • Monitor market trends and adjust marketing strategies as necessary.

Performance Analytics:

  • Utilize analytics tools to assess campaign performance and return on investment.
  • Provide regular updates to senior management regarding marketing activities and outcomes.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline; Master's degree preferred.
  • Demonstrated experience in marketing leadership, particularly in social media, influencer marketing, and media strategy.
  • Strong grasp of contemporary online marketing concepts, strategies, and best practices.
  • Experience in e-commerce, retail, or consumer goods sectors is preferred.
  • Exceptional communication, leadership, and decision-making capabilities.
  • Robust analytical skills and comfort with numerical data and metrics.

What We Provide:

  • A competitive compensation package along with paid time off.
  • A comprehensive benefits package, including health, dental, and vision insurance, with core plans covered at 100%, and a 401(k) plan.
  • A dynamic and supportive work environment with opportunities for professional growth and development.

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Ability to lift up to 15 pounds as needed.

StoreBound is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals.

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